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How Can Optimized LinkedIn Profiles Benefit Your Sales Team?

Woodruff Sawyer’s VP for Sales and Marketing reviews his experience during Vengreso’s LinkedIn Profile Makeovers for Teams explaining the top benefits of an optimized profile.

Is your sales team quiet when it comes to their activity on LinkedIn? It might be due to the appearance of their Profiles.

Woodruff-Sawyer is a 100-year old insurance brokerage and consulting firm, and one of the largest in the U.S. at that! As part of their recent rebranding efforts, they hired Vengreso to conduct LinkedIn Profile Makeovers for 100 of their employees to better portray their expertise and caliber of professionalism, and to match the brand’s new dynamic look.

In this testimonial, Jeff Fenigstein, Vice President for Sales and Marketing at Woodruff Sawyer, talks about his experience regarding the Vengreso LinkedIn Profile Makeover for Teams process with Kurt Shaver, Vengreso’s Chief Sales Officer. Tune in to learn three major advantages of optimized LinkedIn Profiles and hear how this innovative brand is embracing the digital sales transformation.

[vc_row][vc_column][vc_video link=” https://youtu.be/VsTUhexTtw0 “][/vc_column][/vc_row]

[click_to_tweet tweet=”There are 3 advantages of optimizing your #LinkedIn profile. Here’s @JeffFenigstein of @WoodruffSawyer to break it down for us in his testimonial interview with Vengreso CSO @KurtShaver. #SellingWithLinkedIn #SocialSelling” quote=”There are 3 advantages of optimizing your #LinkedIn profile. Here’s @JeffFenigstein of @WoodruffSawyer to break it down for us in his testimonial interview with Vengreso CSO @KurtShaver. #SellingWithLinkedIn #SocialSelling”]

Three Advantages of Optimizing Your LinkedIn Profile

It’s important to understand that 62% of B2B decision makers are looking at a sales representative’s LinkedIn Profile before setting up a meeting. With an upgraded LinkedIn Profile, you can start building relationships on the platform and closing more deals with clients. But how?

Here are three major benefits:

  1. Increased visibility.
  2. A boost in confidence.
  3. A professional presence.

Generally, salespeople on LinkedIn are using it to build relationships with clients and close more deals. Woodruff-Sawyer’s employees say their new and improved profiles make them feel proud and confident. And it shows! The confidence boost is evident in their activity growth on LinkedIn. Jeff says it’s the first step to making people look good at what they do while increasing their visibility.

Jeff’s team came up with an easily adaptable idea to elevate your profile quickly. Since Woodruff-Sawyer’s salespeople are spread across different regions, each of them changed their background images to showcase their local areas. Doing so affirms to prospects that they know and love where they live, and poses as a talking point too!

[click_to_tweet tweet=”62% of #B2B decision makers are looking at a #sales representative’s #LinkedIn Profile before setting up a meeting. Hence, you want your profile to look attractive. Learn more in this client testimonial by @JeffFenigstein of @WoodruffSawyer.” quote=”62% of #B2B decision makers are looking at a #sales representative’s #LinkedIn Profile before setting up a meeting. Hence, you want your profile to look attractive. Learn more in this client testimonial by @JeffFenigstein of @WoodruffSawyer.”]

Now that you have a better understanding of the benefits of upgrading your sales team’s LinkedIn Profile, check out our LinkedIn Profile Makeover for Teams service to learn how your entire sales team can improve their trust factor with prospects.

By Kurt Shaver

Kurt Shaver is a co-founder and Chief Sales Officer of Vengreso. Kurt is an expert at getting sales teams to adopt new sales tools and techniques. Through a successful career in technology sales, Kurt learned what it takes to reach B2B decision makers. As a VP of Sales for a global software company, Kurt was the executive sponsor of a Salesforce.com rollout. That’s how he learned what it takes to get salespeople to adopt new tools and techniques. That knowledge led to him launch his own Salesforce consulting business in 2008. When LinkedIn went public in 2011, Kurt recognized that LinkedIn would be the next great sales technology and that it would require expert training. He pivoted his business and now has over 10,000 hours of experience training corporate sales teams like CenturyLink, Ericsson, and TelePacific Communications. Kurt is the creator of the Social Selling Boot Camp and is a member of the National Speakers Association. He frequently speaks at corporate sales meetings and conferences like Dreamforce, Sales 2.0, and LinkedIn’s Sales Connect.

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