Make Your LinkedIn Profile Stand Out From the Crowd!
Your buyer just viewed your LinkedIn profile and then you just connected with them on LinkedIn; what do you do next? Most sales people simply just connect and then monitor their new potential buyer, then look for ways to see how they can provide relevant content and engage with insight. Those are all of the correct things you should do! Those are the basic teaching lessons of Social Selling. However, your LinkedIn profile can be so much more powerful than that. You must learn to engage with your buyers via social selling to stand out from the crowd.Connect, monitor, provide relevant content & engage with insight. #Leadership #SocialSelling @M_3jrClick To Tweet
But how can you stand out from the crowd and one-up the competition? Send them a welcome message and thank them for joining your network! Include in that welcome message a way to provide value back to your buyers. Don’t understand? That’s OK. Directly below is a video message I send to all new connections thanking them for joining my network and I immediately provide something of value to all of those in sales and marketing. Watch this 2-minute social selling video tip to see how! Try creating your own welcome video with assets like in the below.
LinkedIn Profile Lessons Learned:
There are many creative lessons one can learn. But here are just a few of the tips that stem from leveraging a video message for those that have connected with you via your LinkedIn Profile –
- You must be different than your competition
- 59% of executives would rather watch a short video than read text – Forbes
- By the end of 2017, 74% of the world’s Internet traffic will be video – The Marketer’s Summary
- Buyers engage with video because it conveys emotion
- The brain is hardwired to trust the human face
- Movement captures and keeps people’s attention
Try Video Marketing for Sales to Fuel Your Revenue Growth
I recently spoke with Nimesh Gupta, co-founder of the video engagement platform OneMob, about the science behind connecting with buyers through social networks and email. Nimesh’s innovative company allows users to easily record personalized yet corporate-branded video messages, which can then be tracked and analyzed in customer relationship management (CRM) platforms like Salesforce. The reason that video marketing for sales is exploding in popularity, Nimesh told me, is because video resonates with how modern buyers want to consume content online. In fact, one study by the survey marketing firm Usurv found that consumers are 39% more likely to share content delivered via video than regular text, 36% more likely to comment, and 56% more likely to push the “like” button.
OneMob’s success with video marketing for sales is a reminder for us all that we need to be constantly reevaluating our outreach to our buyers and constantly looking for opportunities to shake up how we do connect and sell.
So stand out from the crowd on Linkedin and through your LinkedIn profile by leveraging video.How can YOU stand out from the Crowd on LinkedIn? Vengreso CEO - Mario Martinez Jr., shows you how via this Video!Click To Tweet
I promise you, none of your competitors are doing it! Contact us if you’d like to know more about how to use OneMob to create results which make you and your LinkedIn profile stand out from the crowd! Feel free to watch this webinar that I recently did with OneMob, Zoom.us and Vengreso’s Chief Visibility Officer – Viveka von Rosen! We provide in this 1-hour webinar some GREAT ways to connect with your buyers through video by leveraging your LinkedIn profile, email and even text messaging!
Also, read this article that discusses “5 Reasons Why Your Buyers Aren’t Responding to You“. These types of digital sales tools can and will help you accelerate, engage, and track your sales!What do you do when your Buyer connects with you on LinkedIn? @M_3Jr provides a #Sales & #SocialSelling tipClick To Tweet