Your skills have always been important to your LinkedIn profile. They show your experience, serve as keywords to help you appear in Google and LinkedIn searches, and they show your target buyers and future employers your strengths. They also offer a way for you to get endorsements, which adds credibility and proves to your profile visitors that you do in fact have those skills.
But soon there will be an even more important way for you to leverage your skills. You see, LinkedIn has unveiled a new feature that uses artificial intelligence to push your posts out to people who share your skills, based on the content of those posts.
That’s right. LinkedIn is using what appears to be AI on mobile shares (today) to create further engagement with your posts by sharing them with a targeted audience which most closely matches the words in your status update who are likely to be interested in your content.New #LinkedIn AI on mobile posts drives #engagement w/ #buyers. #socialselling @mikedobrien @M_3jrClick To Tweet
How Does the New LinkedIn Magnet Work?
This new LinkedIn magnet feature uses AI to pull in the right people for your post because LinkedIn now reads your posts in real time while you type. So LinkedIn is actually using the content of your post and your endorsed skills, to find people who share your skills and may be interested in your share.
What does that mean?
This means that while you write your post on the mobile app, the magnet suggests up to three skills (or you can choose the three yourself) to push your content to a targeted audience. But you can’t push your posts to people that have, let’s say, the marketing skill on your profile unless you, yourself, have that skill on your profile.
And in order to avoid the problem of users simply changing their skills to match those of a specific audience, this new magnet requires that the skills you want to target be endorsed a certain number of times.
As this is a new feature that has only been rolled out to a select few hundred people, it’s still too early to know exactly how many endorsements is “enough”. However, this does protect against people simply adding skills and pushing out content, then changing their skills to match a new audience. It also means that you actually need to have the skills you’re targeting.
Watch this seven-minute video as Mario Martinez Jr. reveals this great new feature, and learn how you can connect with more buyers.Watch as @M_3jr reveals the #LinkedIn AI feature to connect with #buyers #socialselling @mikedobrienClick To Tweet
Creating engagement for active users
Since active LinkedIn users are likely to have more endorsements than inactive users, LinkedIn is rewarding members who contribute to their community and network, engage on the platform, and continue to get endorsements for their skills.
By sharing their posts with a wider, more targeted audience.Share your #LinkedIn mobile posts with targeted #buyers through new #AI feature. @M_3jr @mikedobrienClick To Tweet
Who sees your posts?
Instead of a post just going to your network’s home feed as it always has, it will now go to a more specific audience. All you have to do is click on the magnet, type your post and then, before clicking ‘Post,’ choose three skills you want to target.
Then, once you click ‘Post,’ in addition, to it showing up in the news feed of everyone in your network who “might” see it, it will also strategically show up in the notifications stream of everyone who has the skills you selected during posting. It will ask your audience to “Add Your Thoughts” in your notifications stream. This is a great way to engage with people or buyers who share similar skills, but also a way to target your buyers by developing skills they’re likely to have. The result—your status posts can target specific markets to show the value that your content has to offer to create engagement which creates more conversations.New #LinkedIn #AI feature uses your skills to start conversations with #buyers @M_3jr @mikedobrienClick To Tweet
What Does the New LinkedIn Magnet Mean for You?
First, the most important element of the new LinkedIn magnet feature is that all of your skills must be up to date. Yes, this means you need to have all 50 available skills filled in so you have as many opportunities as possible to connect with your relevant buyers.
What should these skills be?
✔ Your proficiencies
✔ What you want to be found for
✔ Skills that match your buyer or target audience
Don’t fake the funk! If you post skills that you don’t have, you won’t get any endorsements and, as a result, those skills won’t be available to the LinkedIn magnet feature, causing your profile to be less credible. As a sales rep, account executive, or business owner, you always want to look as credible as possible. That’s one of the reasons why having your LinkedIn profile match your target buyer is so important in the modern B2B sales environment.Are your #LinkedIn profile skills updated for the new AI feature? #socialselling @M_3jr @mikedobrienClick To Tweet
Make Sure Your LinkedIn Profile Is Up to Date
Right now, there are only a few hundred people with access to this exciting feature. The Vengreso team is fortunate to be among those few, so we’ll be testing it out and sharing with you, our loyal customers and followers, different ways of leveraging this new magnet to connect with your buyers and continue growing sales.
Don’t miss out! Make sure your skills are up to date, that you have endorsements, a good LinkedIn headline, and that your LinkedIn profile matches the buyer’s journey. That way, when LinkedIn rolls out this new feature to everyone, you’ll be positioned to take full advantage.
This article was co-authored with CEO and Founder of Vengreso, Mario M. Martinez Jr.