Social Selling Tips: LinkedIn Headlines for Sales Professionals
Stumped on what to write in your headline on LinkedIn? The best LinkedIn profiles out there skip the default of “Current Job Title.” The problem with this format is that it doesn’t portray who you help, how you help, or what you actually do.
Merely listing your job title doesn’t speak to your prospects at all. Mario wrote about the importance of buyer-centricity in your LinkedIn headline when he revealed the ways to enhance your LinkedIn profile headline.
Make more of an impact by showing what you do and how you help. It’s also a great place to plug in a keyword or two. You want people to keep reading your profile and search for more information. Think of it as the title of a blog post. It should be intriguing, search-friendly, and entice you to read the article – or in this case, the rest of your LinkedIn profile.
So how do you do all of that when writing LinkedIn headlines for sales professionals and you’re limited to 120 characters? Keep reading to find out what Chuck Shaver, Director for Sales with Vengreso, recommends in his fourth Quick Tip of the Week video.
Stumped on what to write in your headline on #LinkedIn? The best LinkedIn profiles out there skip the default and do this instead. #SellingWithLinkedIn #DigitalSelling @ChuckShaverClick To Tweet
Chuck’s Quick Tips for LinkedIn Headlines for Sales Professionals
Did you know that an impactful professional headline on LinkedIn is just one of the strategies that you can use to attract the modern buyer? Do not rely on generic roles. Instead, create something that informs professionals about you and your personal brand.
Use Chuck’s tips to get more connections on LinkedIn by updating your headline. Your headline should:
- Fill most of the available 120 characters.
- Grab the reader’s attention.
- Incorporate keywords.
- Reveal what you do.
- Tell who you help.
- Show how you help.
- Include your company name if you have space.
Make a lasting first impression and stand out from your competition that still has “Sales Development Representative” as their headline.
How to Update Your LinkedIn Headline
It’s easy to change your headline on LinkedIn. Chuck outlines these steps in the video too if you’d like a visual.
- Go to your LinkedIn profile.
- Click the blue pencil below your background image.
- Under your name, you’ll see a section to edit your headline. Update it following the tips above.
- Hit Save.
Don’t Stop With Your Headline!; Your whole LinkedIn profile as a sales professional should attract buyers and start conversations with them. Find out what you need to know to create the best first impression with your LinkedIn profile by downloading the Ultimate Guide to LinkedIn Profiles for Sales Professionals now!