How to Solve your Prospects’ Problems with Sales Content

How to Solve your Prospects’ Problems with Sales Content


“What’s the best type of content to share with a prospect?” This is one of the most common questions Bernie Borges, CMO of Vengreso, hears regarding content. The first thing he wants you to know about sales content is that the format doesn’t matter! The topic is where you want to focus your attention.

In the short, two-minute video above, Bernie shares his expert tips on sales content and addresses the types of content salespeople should be sharing to build connections and create opportunities.

“What’s the best type of content to share with a prospect?” - Get expert tips on #ContentforSales from @BernieBorges in this article by @meaghanmae. #DigitalSales #SocialSellingClick To Tweet

How to Use Sales Content to Position Yourself as a Valuable Resource

Are you using sales content (a.k.a. content for sales) to connect with your target audience? If not, you need to be! As mentioned above, the format you deliver doesn’t matter as much as the substance of your content.

Salespeople should focus on helping their prospects to solve a problem or addressing a pressing need. To address their pain points, you may need to conduct some basic research. Ask these three questions to get started:

  1. What is important to your prospects?
  2. How can you help them to address their issues?
  3. What are common issues that you can help find a solution for, even though they may not be directly related to the product or service you’re selling?
There are 3 questions to ask yourself before you get started using #ContentforSales in your #DigitalSales strategy. @meaghanmae lists them for us here. @BernieBorges #InboundMarketing #DigitalSelling #SocialSalesClick To Tweet

By helping prospects to problem-solve, you position yourself as a resource who can help.

If you’re thinking about the content your company provides and worrying that you don’t have much available to share, stop worrying! Sales content doesn’t have to be owned—it can be OPC (other people’s content) too.

Bernie reminds viewers of the ultimate goal of content for sales, “The content you share with prospects should open the door for a conversation.”

Start serving up sales content that makes people remember you as a resource of useful information in your industry. The next time they need your product or service, you’ll be top of mind and already have an established connection.

Without the right digital selling skills, your efforts spent on locating or creating sales content will be wasted. Request a free  and find out how to improve your team’s digital selling skills!


10 thoughts on “15 LinkedIn Profile Optimization Tips to Get Found This 2023”

  1. My LinkedIn account was ranking on the first page for best mommys blog keyword quite a few years back and I didn’t have any idea. While working, I stumbled upon the Analytic section of LinkedIn and saw that most of the visitors are coming from search engine later on I realized that in my profile I’ve used “Mommy’s blog” word a lot of time and that is the reason why it was ranking well on SERP. This is how I came to know about SEO and I was also amazed by the fact that how easy it was to rank for competitive keywords back then. Anyways loved your article and please share more tips on SEO.

  2. There is a lot of value in this article, especially for those looking to improve their visibility on LinkedIn. My favorite of the fifteen tips shared in this article is number nine. I’ve observed that people with custom profile links, seem to get more attention than those who haven’t customized their LinkedIn profile URL. Interesting article, thank you for taking the time to put it together.

  3. I agree with the recommendations, they are a very important part of our strategy on LinkedIn, it can give confidence to potential customers (or leaders when someone is looking for a job).

  4. People shouldn’t underestimate keywords on their LinkedIn profile! This helped potential buyers to find me on LinkedIn more easily when they searched for certain products and/or services. Thanks Viveka!

  5. Thank you for another great blog post. For the alt text and/or naming images, do you mean two to three different keyword phrases as a maximum, like this?

    B2B cybersecurity content marketing writer , technical writing cybersecurity content , cybersecurity technical writer , David Geer

    Or can you add more keyword phrases than this?

  6. All the information is very helpful which can help us to increase our Profile ranking on LinkedIn. Another big interesting article, this blog is very useful for the Optimization of my LinkedIn profile.
    I also get much knowledge from this blog.
    thank you keep sharing.

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