Learn the 7 benefits of virtual, instructor-led training (VILT) proven by neuroscience research that show virtual training is a better investment than live training.
Building a sales culture that is healthy and vibrant is a must-do for sales leaders. But how do you do it? Mike Volpe shares from his experience!
Listen to these five essential Modern Marketing Engine podcast episodes to learn how companies are aligning sales and marketing to enable sellers to create more sales conversations.
Overcoming No Decision In The B2B Buying Process, with Jon Perera and Matt Weil, from Highspot, #132
If you are struggling with “No Decision”s in your B2B buying process, there are lots to learn from this powerful conversation on the Modern Selling Podcast.
How does your team currently use digital selling techniques? Learn how to get a digital sales benchmark and how to use the results to improve performance.
Your Sales Mindset Needs An Overhaul – Here’s How To Start, with Bernadette McClelland, Episode #129
When it comes to increasing sales, your mindset will either propel you to greater success or hinder you. Join Bernadette McClelland and Mario Martinez Jr as they help you make your sales mindset the best it can be.
Discover the modern selling techniques your buyers need to reach the modern buyer and how to use these techniques to build a sales playbook.
Discover the five ways commercial insurance brokers can use LinkedIn to develop their thought leadership, ask for referrals, and build their book of business.
Do your sales leaders feel like they are responsible for everything but selling? Learn how to empower them to stay in their zone with Jeff Shore.
Properly using through-channel marketing automation? Learn why TCMA is integral to your sales and marketing transformation with Jay McBain on this episode.
In this podcast with Utpal Bhatt, you’ll learn how to develop your go to market strategy according to the type of category your business is in.
Join guest Mark Kosoglow to learn what sales engagement is, why Omnichannel is vital, why more activity does NOT equal more results, how to personalize your sales conversations the right way, and more!
Learn how marketing and sales alignment contribute to greater customer reach in manufacturing with Carl Howe and Dr. Wes Martz.
If you want to perfect your LinkedIn Social Selling skills, you need the PVC methodology, only from Vengreso. Listen to this episode to learn how it works!
Sales leaders are challenged with how to do sales coaching on social media platforms they’ve never used. Listen as Mario Martinez, Jr. shares sales coaching advice for social selling on LinkedIn. Discover 5 key takeaways.
Meshell Baker summarizes the six steps to creating high performing sales teams and how marketing should support them. Listen in and learn how!
Mario Martinez Jr. CEO of Vengreso shares his journey to digital sales transformation Gold at the 2019 Stevie Awards.
Chris Sikora of CenturyLink shares their digital transformation journey and how they’ve achieved 83% more digital engagement since training their sales team in social selling.
The B2B buyer’s journey is something sales professionals MUST understand because of the impact of digital. Listen to Scott Collins explian, on this episode.
On this episode, CMO John Ryan shares how Crossfuze created its own customer success index to fuel both sales and sales enablement.
If your organization has not developed a digital selling program, you MUST listen to this episode. Mario Martinez Jr, CEO of Vengreso breaks it down for you step by step.
If you are not investing in content for sales enablement, you’ll miss more and more opportunities to close deals as time goes on. Learn how to do it right from Viveka von Rosen.
Sales data is one of the metrics most dependent on human reporting. How can you get the data you need from your salespeople? Bill Sexton explains on this episode.
Listen to this podcast to discover two business models to get started with artificial intelligence in content marketing
On this podcast Tamara Schenk from CSO Insights reveals eye opening research findings that support the business case for providing sales teams relevant content.
My guest on this episode of #SellingWithSocial is Amy Franko, champion of modern sales. As a sales leader, Amy built a successful and lucrative B2B sales career with global tech giants IBM and Lenovo. She then pivoted 180° into entrepreneurship, launching a training firm – Impact Instruction Group. She has successfully built and scaled a book of business that includes some of the world’s most recognizable brands.
The concept of people serving their industry as “thought leaders” is fairly new, but in the digital world, it’s a vital one for B2B leaders to understand and leverage. On this episode of Social Business Engine, Bernie’s guest is Xenia Muntean, CEO of Planable. Xenia is an entrepreneur and an emerging thought leader on the topic of digital marketing. She’s been featured in Forbes as one of the Top 100 Forbes Women Entrepreneurs, and has spoken at Cannes Lions.
Predictive Intelligence is changing the way marketing and sales professionals get results. In short – it allows us to give individual prospects or customers experiences that are unique to them and fit where they are in the sales process. It does so by utilizing data from all web-based channels: email, mobile, social, and even a call center. Best of all, predictive intelligence is proven to drive key business results.To speak with me about this issue I invited my friend Christine Zmuda to be my guest on this episode of #SellingWithSocial.
For this episode, Bernie invited Victor Belfor SVP of Channel Sales and Business Development at Conversica to describe what he’s seeing in his interaction with CMOs and modern marketers across a variety of industries.From his seat as a business development exec at a marketing tech company, Victor is exposed to marketers across many companies. That means he’s got a strong read on the pulse of the modern marketer. Victor calls it like he sees it and offers suggestions you can use, on this episode.
Bernie’s guest on this episode of Social Business Engine is Jon Ferrara, founder and CEO of Nimble. Jon has a long history of building relationships, building friendships, building companies, and driving business results. He’s the perfect person to talk to about how we can drive business through genuine friendships in the age of social media.
The modern seller needs these four digital selling principles to engage with the modern buyer for more sales conversations.
Empower a World-Class Sales Force With the Right Sales Enablement Framework, with Byron Matthews, Episode #72
Sales enablement isn’t just a hot topic in today’s selling environment, it’s completely revolutionizing the way we approach sales. Byron Matthews was born and raised in sales and he now serves as the CEO for the Miller Heiman Group, an industry leader for providing business performance solutions.
Account Based Sales and Account Based Marketing are hot topics lately, but there’s a lot of variation in how people define them. In this article, Vengreso’s CSO, Kurt Shaver, identified three different tiers that fall under the umbrella of ABS/ABM, according to the many sales reps she talks to every day.
My guest for this episode of #SellingWithSocial is Roderick Jefferson. He’s the Vice President of Marketo’s Sales & Partner Enablement organization and leads the planning,