Social Media Strategy

Social Media Strategy Supports Digital Sales Transformation

Social media is here to stay. But, let’s face it, retweets and likes aren’t a measurable business outcome. When a B2B company embraces a digital sales transformation strategy it’s because the organization embraces digital across the entire business. Here’s what a social media strategy looks like:

  • The executives embrace social to support the goals of the business.
  • Other departments are involved in the social strategy, not just the marketing department.
  • Social technology is used for process, efficiency and insights.
  • Training and governance are provided to employees so they are confident in their ability to participate in the firm’s social media strategy.
  • A documented content strategy is in place and amplified through social channels by employees, customers and third party influencers.

A social media strategy has a company-wide view.

 

Content is the anchor to reach and engage the customer. Advocacy is purposely planned and launched to tap into the credibility of customers, employees and third party influencers.

Social Media Strategy Starts with Your Goals

 

The Vengreso team has experience developing a social media strategy that aligns marketing with sales and with your firm’s overall business goals. If your brand is strategically focused on delivering the best customer service in your industry, we’ll develop a social media strategy to maximize social customer service excellence. If your brand has invested in digital sales training, we’ll develop a social media strategy to maximize sales productivity in social channels such as LinkedIn, as well as other social channels such as Twitter and Facebook…Yes, Facebook can be a social channel used by sales – with the right strategy.

Whatever your business goals, we’ll develop a social media strategy that aligns with them. Additionally, our experts at Vengreso are available to help you execute your social media strategy. Our support services include:

 

  • Social media publishing
  • Social media monitoring
  • Social media listening
  • Social media analytics & reporting
  • Employee social media amplification
  • Social customer service
  • Social recruiting
  • Social analytics & insights
  • Targeted social advertising
  • Digital sales transformation