Social media is here to stay. But, let’s face it, retweets and likes aren’t a measurable business outcome. When a B2B company embraces a digital sales transformation strategy it’s because the organization embraces digital across the entire business. Here’s what a social media strategy looks like:
Content is the anchor to reach and engage the customer. Advocacy is purposely planned and launched to tap into the credibility of customers, employees and third party influencers.
The Vengreso team has experience developing a social media strategy that aligns marketing with sales and with your firm’s overall business goals. If your brand is strategically focused on delivering the best customer service in your industry, we’ll develop a social media strategy to maximize social customer service excellence. If your brand has invested in digital sales training, we’ll develop a social media strategy to maximize sales productivity in social channels such as LinkedIn, as well as other social channels such as Twitter and Facebook…Yes, Facebook can be a social channel used by sales – with the right strategy.
Whatever your business goals, we’ll develop a social media strategy that aligns with them. Additionally, our experts at Vengreso are available to help you execute your social media strategy. Our support services include: