While companies are still using strategies like SMS integration and email marketing, video has gained an immense amount of popularity as a sales tactic. If your sales team’s pipeline is feeling stuck or your team just simply isn’t booking enough meetings it’s time to roll out a strategy for your team to use video for sales.

Your sellers who previously relied on in-person meetings may not be able to get back to “normal” for quite some time, or never. In fact, as most experts had predicted: remote selling is here to stay. Leveraging an omni-channel approach to prospecting is key to modern sales success and thus the reason to consider leveraging sales video.

That means the methods your sales reps use to sell and attract new business or take the buyers through the sales funnel, are affected. Now is the time for sales leaders to empower their team to use personalized sales video messaging to keep their sales pipeline full.

Creating authentic sales video messages can help your sales team stay in touch with current customers and reach new prospects all the while, building rapport and trust virtually. Make no mistake about it, sales videos are a game changer for today’s modern sales rep.

Why Your Team Should Use Video for Sales

man sitting in front of his camera creating video content for out of office email templatesPeople are consuming more video than ever before, so adding video to your reps toolbox of sales communications is critical. Since people are spending more time watching video, it only makes sense to have your sellers create some of your own sales videos, to reach your buyers in the outlet they may prefer. In addition to meeting your prospects where they are, video:

  1. Enables sales representatives to uncover their “why”.
  2. Creates digital personalization.
  3. Reveals a reps passion and humanizes their message.
  4. Builds trust quicker, faster, and stronger.
  5. Increases open rate of emails.
  6. Is accelerating more views in many social media algorithms including LinkedIn.
  7. Is preferred over text by over 60% of senior executives.

Many people are still hesitant to record and share videos of themselves. However, as I usually say – you wouldn’t put a bag over your head and walk into a networking meeting or conference, right? So what’s the difference? Take a deep breath and learn to teach your sellers to just hit record.

Here are five reasons your sellers should use video for sales now.

1. Video Adoption Accelerated After the Pandemic

Without a doubt, those were unprecedented times. Sales reps weren’t able leave their homes so they were forced to find new ways to keep their selling activity productive. Creating videos for sales was the answer. Using sales video messages to send to specific clients allows reps to virtually connect with prospects and customers, without physically meeting with them.

Most people are visual learners anyway. If they can see your reps while speaking about your product or service, how it works, and how it could benefit them, they are more likely to engage with your sellers in conversation.

Executives are more likely to take action on a video. A Forbes report: Video in the C-Suite indicates that 65% of senior executives have visited a vendor’s website after watching a video and 53% have conducted a search to locate more information.

Since executives are consuming video content just like everyone else, the question a sales leader must consider is how to do sales training for their team to use video in their day-to-day selling activities, and also, they can be trained on how to make videos at home.

Furthermore, the adoption of beginner-friendly video editors that provide a comprehensive library of themes and transitions has demonstrated significant benefits. Sales teams utilizing these tools can produce professional-looking videos in minimal time. This advancement has revolutionized how sales teams communicate, allowing for the creation of impactful, visually appealing content that engages viewers and facilitates a deeper connection with prospects and clients, even in a remote selling environment.

#Sales leaders must consider how to train their sellers to use #video in their day-to-day selling activities. @M_3Jr #Leadership #SellingWithVideo Click To Tweet

2. Separate Your Sellers from Competitors

close up of a smart phone recording a video of someone in horizontal mode with a blurry background

Using asynchronous video messages helps sellers differentiate from the competition by giving customers an inside look into them as a person. While a salesperson communicates their offerings, benefits, business practices, etc., their humanity is on full display.

Think of it as a behind-the-scenes look into their approach to social selling, if they allow themselves to be natural. People connect with people when they can relate to them as, well, people. It’s hard to form a human connection via email or over the phone. When you create an authentic sales videos message and your customers can see your seller’s facial expressions and hear them speaking directly to them, there’s a human connection that forms without being there in-person.

3. Show Customers That You Care

Now, more than ever, we need each other. We’re all going through hardships, suffering anxiety at some level, and feeling uncertain about the future.

Video messaging allows sellers to show compassion, cut through the noise of today’s selling environment, and build trust with your prospects and customers. Showing your customers that you are there for them and care about their needs is extremely important right now. Your seller’s video messages can be a vessel to say hello or share an uplifting thought.

Employing an empathic attitude now can lead to more sales potential in the future.

4. Science Supports the Power of Video

At an unconscious level, your brain responds to what you see as if it were your own experience, no matter if it’s on TV, the internet, or even a stage.

Why? Because of what scientists call “mirror neurons”. These neurons cause us to do something when we observe someone else doing it, like smiling or laughing. If someone smiles at you on the street, mirror neurons cause you to smile back.

The brain does not differentiate between something that you observe on a screen and something that happens in person. That is why people get emotional watching a movie or they feel like they know famous people, because they have been in their personal space through the screen.

This is relevant for selling with video because your sellers can connect emotionally with their buyers thanks to mirror neurons.

5. Measure Contribution to Sales Results

a hand touching a hologram of a graph going up for sales kpisUnder normal circumstances, effective sales managers strive to implement tools and sales processes that can measurably contribute to closed-won outcomes.

Personalized sales video messaging delivered through email is one practice that can be tracked and measured. Including a video in sales emails outreach can improve click rates by a staggering 96%.

As an example, I was able to track each time someone watched my video emails on a deal I eventually closed. In addition to knowing who clicked on my video message, the tracking data informs me how long each video was watched and which links I provided were clicked, which is very useful especially since one of the links was my proposal.

Types of Sales Videos

The type of video discussed in this article is personalized video messages that sales professionals can create on their smartphones or computers. This method of video is also known as asynchronous video communication.

This is contrasted by synchronous video communication, the most common examples of which are online video meetings with one or more people using a platform such as Zoom, Webex, GoToMeeting, etc. Your sellers are already having synchronous video conferencing with prospects, customers, and associates.

Asynchronous video messaging is a one-way message created – in this context – by your sellers to communicate with your prospects and customers. In most cases, your sellers already have every sales tool they need to create one-way video messaging because all that is needed is a modern smartphone or a computer with a webcam.

However, in order for sales reps to conduct synchronous video calls, they must first find, engage, and gain acceptance by a potential customer for the sales calls. The asynchronous video sales messaging approach helps your sellers reach more prospects to start more sales conversations.

We have identified more than 16 use cases for personalized video messaging. The example above – delivering a sales video proposal – is a glimpse into one of the obvious use cases.

In another article in this series about video for sales, I describe three use cases for sales prospecting videos, leveraging LinkedIn and email.

Beyond prospecting, sellers can use personalized video messages to build relationships with vendors and partners and to send sales proposals.a man with glasses in front of his computer screen on a conference call

Where to Use Video in the Sales Process

Video for sales can be used beginning with the outreach all the way to the close of a deal.


As discussed before, prospecting with video allows a sales rep to stand out from the crowd and grab the attention of the prospect. Here, the seller can introduce himself, provide his value proposition and have a call to action. While companies are still using strategies like SMS integration and benefits of email marketing , video has gained an immense amount of popularity recently. In addition to leveraging video for sales, you can buy youtube views to boost the visibility and credibility of your company’s YouTube channel, increasing the likelihood of prospects discovering and engaging with your content. The advantage is that social media platforms like Instagram’s short video feature drive high engagement rates. Get some IG likes to build social proof for your business.


Once a conversation is started, sellers can nurture the relationship with personalized video messages that add value to the prospect or that simply help connect at a deeper level. For instance, the rep can send a video reminder for an upcoming meeting and then a video follow-up after the meeting.


Remote sellers can go beyond shooting off an email with an attached proposal and actually record a video explaining each point of the proposal and laying out the next steps. It can even be useful when going over any legal issues and contract details.

Finally, the seller can create a video thanking the client for their time and handing over the client to customer success, introducing the CS manager and other members of the team.

Tips on How to Personalize Sales Videos

Create a personalized thumbnail. A popular way of personalizing video thumbnails nowadays is to hold a whiteboard and write a message with the prospect’s name. There’s even software like Hyperise that can do this for you without having to actually write on a physical whiteboard.

When creating a thumbnail, make sure that anything you want to be visible, such as the seller’s face and the whiteboard are over to one side and not the center. Otherwise, the play button in the center will cover the rep and the message. Don’t hesitate to collaborate with professional video marketing agencies to ensure your sales videos are crafted with compelling thumbnails that maximize viewer engagement.

Add personalized content. Another popular personalization method is to include a screenshot of the prospect’s LinkedIn profile inside the video. This will indicate that the seller took the time to research the prospect on LinkedIn and learn more about him or her.

Should your team add personalized content every single video they send? As much as possible, yes, they should. Even if it’s not possible to personalize to an individual, the video should personalize the company or the buyer persona.

This is something that we actually teach in our PVC sales methodology, where we teach sellers to research their prospects and find specific elements they can mention in their sales messaging to make it more personal.

This video explains the PVC methodology and provides a practical example that your team can apply to both text and video messages.

Tools for Video for Sales

Hosting virtual sales meetings through Zoom is the new normal for remote sellers. But as a sales leader, how do you make sure your virtual sales teams look and sound professional? What are the best tools for remote teams working in a virtual selling environment?

Check out this video where Viveka von Rosen, Cofounder of Vengreso and the certified LinkedIn expert, shares some great tips and shows us the gear (mics, greenscreens, cameras, etc) that she uses to stay productive and professional.

What about tools for asynchronous video? Here are some of my favorites.

  • Video sales engagement platforms. With these tools, sellers can create and send engaging videos to prospects and clients. They can add filters, create landing pages and receive reports on video views and engagement. The most popular platforms are OneMob, Hippo Video, BombBomb, CoVideo, and Vidyard. Video sales engagement platforms not only allow sellers to create and send engaging videos but also offer possibilities to integrate video room API. This enables seamless integration of live video interactions within the sales process, providing a more dynamic and interactive way to connect with prospects and clients, thus enriching the overall sales strategy.
  • FlyMSG. Although not a video tool per se, FlyMSG allows sellers to quickly embed videos (and other media) from their saved templates. Unlike other text expander tools that only support text, this Chrome extension will add rich media content to any sales message with just a few keystrokes.

Tips to Create a Video for Sales

While the below is not exhaustive it certainly will help you as a sales leader learn how to finally coach your sales team on what makes a “good” vs. a “bad” sales video.

  1. Outreach should always include a CTA (Call to Action). In the video, guide your viewers to take action like click on an asset, call your number, schedule a meeting and many more.
  2. Keep your video to two minutes or less (for a prospecting video it should be 1-min or less) depending on the platform you’re sharing it on; otherwise, you’re bound to lose your viewers’ attention.
  3. Create a variety of types of video. This can include invitations to events, informative videos to encourage sign-ups or downloads, video proposal reviews, or quick tips. Try adding voiceovers to your sales videos using text to speech software which makes your video more engaging.

The goal of a salesperson is to create more sales conversations with the right people, and then lead them to the sale.

“Video will create more conversation with more people.”

How Can Your Remote Sales Team Create Personalized Video Messages?

If you’re thinking this is a no-brainer for your sales team, you’re right. It is. But, sellers need to master the art and science of creating and delivering video sales messages. They need to learn to be engaging, authentic, purposeful in their words, and concise – and doing it on camera. Skills they already possess such as smiling, being enthusiastic, and always offering a call to action need to be developed on camera.

This is why Vengreso offers FlyMSG Sales Pro for Teams. This training program is designed for all B2B sales teams who have previously relied on in-person events and conversations to sell. This program is 100% virtual and will teach you and your sales team all the viable use cases for selling with video content, how to be irresistible on camera, leverage verbal and non-verbal cues, how to write effective scripts and much more.

Don’t sit on the sidelines. These are times to take action to improve your sales team’s results. Click on the link above to get your team to Prospect Better and Sell More.

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