4 Ways to Build A Winning Company And Sales Culture Using Video, with Greg Holmes, Episode #60

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There is absolutely no doubt that video is here to stay, and the growth of a winning company culture and sales culture can be dramatically accelerated when leaders learn how to effectively train their teams to use video. My guest on this episode is Greg Holmes, Head of Sales for Zoom.us. Naturally, the Zoom team knows a thing or two about how to use video effectively, and their best practices are something all of us could learn from. In this conversation, Greg shares how Zoom has integrated the use of video into the way connections are made between employees and management and to fuel an outstanding sales culture. If you want to learn how to use video effectively for sales or team building, Greg explains how the Zoom team does it, so listen to this episode of #SellingWithSocial.

This podcast is being brought to you by The 10th Annual AA-ISP Leadership Summit taking place this April 3rd – 5th, 2018 in Chicago, IL. Register Now by using the Vengreso only discount code “Leadership1095” for your deeply discounted rate.

#1: Building a Winning Company and Sales Culture Begins With Mindset

Zoom’s purpose is communicated through their slogan, “Delivering Happiness.” It’s much more than just a catchphrase for the Zoom team, it communicates the mindset behind every interaction they have. Greg says that every employee of the company is indoctrinated – in a good way – into that mindset because it is what fuels everything they do. They are confident that they can deliver on that promise because they are first focused on delivering happiness internally, within their own team. Greg shares a number of strategies the Zoom leadership team uses to connect employees with each other and with leadership in order to nurture that powerful mindset long-term, on this episode.

#2: If You’re Not Using Video to Communicate, You’re Not Building Trust

We all know that people need to feel that they know us, like us, and trust us in order to comfortably move ahead in a relationship. Sales professionals especially have learned how important this is when establishing a relationship with a buyer. But it’s a principle that applies just as much to company culture. Team members who know each other are able to more easily trust each other, which fuels collaboration, synergy, and creativity that otherwise wouldn’t exist. And it takes on an even more powerful role as the leaders of the organization practice what they preach. At Zoom, any employee of the company is able to set an appointment with anyone else in the company. That includes the top leaders. Greg shares why Zoom’s leadership is committed to that kind of openness and the amazing results of it, on this episode.

This podcast is being brought to you by The 10th Annual AA-ISP Leadership Summit taking place this April 3rd – 5th, 2018 in Chicago, IL. Register Now by using the Vengreso only discount code “Leadership1095” for your deeply discounted rate.

#3: Sales Skills Improvement On Steroids: Mandatory Peer to Peer Meetups

One of the most intriguing and obviously powerful ways that Zoom’s sales leaders use video to empower their sales culture is through mandatory peer-to-peer meetings. These meetings are comprised of one person who has been on the sales team less than six months, another person who has been on the team more than six months, a veteran sales leader, and at least one company leader. The aim of these meetups is to share experiences, sales approaches, and best practices for sales success, including in-person and video meetings with buyers and customers. Greg says that everyone is able to learn from anyone and their peer-to-peer meetups are a great example of how Zoom enables that kind of learning to take place within their sales team. Is there a way you can use this example to foster a sales culture that grows in its effectiveness by learning from each other? Don’t miss Greg’s insights into this powerful team-building sales improvement approach.

#4: Sales Success Accelerates By Using Live Video: Don’t Miss Opportunities

Early in the conversation, Greg highlighted the importance of video for building trust within the company. As Head of Sales, he applies the same approach to sales training so that his team knows how to effectively use live video for sales meetings and customer intake. He’s found that being able to put faces to names, see body language and expression, and interact in a more personal manner increases the level of trust between sales reps and buyers almost immediately. If you are not using video to enhance your sales process you are likely missing opportunities. Greg shares the wealth of knowledge and best practices the Zoom team has learned to use video effectively as an integral part of their sales culture, so be sure you take the time to listen to this episode of Selling With Social.

Outline of This Episode

• [1:06] Greg’s background: from school teacher to Head of Sales at Zoom.us
• [8:30] Zoom’s incredible journey to becoming a collaboration leader
• [10:20] Why “Delivering Happiness” is what fuels Zoom’s sales approach
• [14:55] How Zoom roulette builds community and connection among the team
• [22:04] The Zoom methodology for onboarding sales team members: Sales Boot Camp
• [28:16] An open environment that fosters accessibility and accountability
• [32:36] Why video is an important and powerful team building and sales tool

Resources Mentioned

• Greg Holmes on LinkedIn
• Greg.Holmes(at)Zoom.us
• Greg Holmes on Twitter: @GregHolmes4
• www.Zoom.us
• Eric S. Yuan – CEO of Zoom
• Greg’s all time favorite movie: The Shawshank Redemption
• Social Business Engine Podcast – Bernie Borges

Connect with Mario!

• www.vengreso.com
• On Facebook
• On Twitter
• On YouTube
• On LinkedIn

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