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There is absolutely no doubt that video is here to stay, and the growth of a winning company culture and sales culture can be dramatically accelerated when leaders learn how to effectively train their teams to use video. My guest on this episode is Greg Holmes, Head of Sales for Zoom.us. Naturally, the Zoom team knows a thing or two about how to use video effectively, and their best practices are something all of us could learn from. In this conversation, Greg shares how Zoom has integrated the use of video into the way connections are made between employees and management and to fuel an outstanding sales culture. If you want to learn how to use video effectively for sales or team building, Greg explains how the Zoom team does it, so listen to this episode of #SellingWithSocial.
If you want to learn how to use #video effectively for #sales or #TeamBuilding, @GregHolmes4 explains how the @Zoom_us team does it on this episode of #SellingWithSocial w @M_3Jr #LS2018 #SalesLeadersClick To TweetThis podcast is being brought to you by The 10th Annual AA-ISP Leadership Summit taking place this April 3rd – 5th, 2018 in Chicago, IL. Register Now by using the Vengreso only discount code “Leadership1095” for your deeply discounted rate.
#1: Building a Winning Company and Sales Culture Begins With Mindset
Zoom’s purpose is communicated through their slogan, “Delivering Happiness.” It’s much more than just a catchphrase for the Zoom team, it communicates the mindset behind every interaction they have. Greg says that every employee of the company is indoctrinated – in a good way – into that mindset because it is what fuels everything they do. They are confident that they can deliver on that promise because they are first focused on delivering happiness internally, within their own team. Greg shares a number of strategies the Zoom leadership team uses to connect employees with each other and with leadership in order to nurture that powerful mindset long-term, on this episode.
#2: If You’re Not Using Video to Communicate, You’re Not Building Trust
We all know that people need to feel that they know us, like us, and trust us in order to comfortably move ahead in a relationship. Sales professionals especially have learned how important this is when establishing a relationship with a buyer. But it’s a principle that applies just as much to company culture. Team members who know each other are able to more easily trust each other, which fuels collaboration, synergy, and creativity that otherwise wouldn’t exist. And it takes on an even more powerful role as the leaders of the organization practice what they preach. At Zoom, any employee of the company is able to set an appointment with anyone else in the company. That includes the top leaders. Greg shares why Zoom’s leadership is committed to that kind of openness and the amazing results of it, on this episode.
At @Zoom-us, any employee can meet with anyone else, including top leaders. @GregHolmes4 tells why Zoom is committed to that kind of openness on this episode of #SellingWithSocial w @M_3Jr #Sales #LS2018 #SocialSalesClick To TweetThis podcast is being brought to you by The 10th Annual AA-ISP Leadership Summit taking place this April 3rd – 5th, 2018 in Chicago, IL. Register Now by using the Vengreso only discount code “Leadership1095” for your deeply discounted rate.
#3: Sales Skills Improvement On Steroids: Mandatory Peer to Peer Meetups
One of the most intriguing and obviously powerful ways that Zoom’s sales leaders use video to empower their sales culture is through mandatory peer-to-peer meetings. These meetings are comprised of one person who has been on the sales team less than six months, another person who has been on the team more than six months, a veteran sales leader, and at least one company leader. The aim of these meetups is to share experiences, sales approaches, and best practices for sales success, including in-person and video meetings with buyers and customers. Greg says that everyone is able to learn from anyone and their peer-to-peer meetups are a great example of how Zoom enables that kind of learning to take place within their sales team. Is there a way you can use this example to foster a sales culture that grows in its effectiveness by learning from each other? Don’t miss Greg’s insights into this powerful team-building sales improvement approach.
#4: Sales Success Accelerates By Using Live Video: Don’t Miss Opportunities
Early in the conversation, Greg highlighted the importance of video for building trust within the company. As Head of Sales, he applies the same approach to sales training so that his team knows how to effectively use live video for sales meetings and customer intake. He’s found that being able to put faces to names, see body language and expression, and interact in a more personal manner increases the level of trust between sales reps and buyers almost immediately. If you are not using video to enhance your sales process you are likely missing opportunities. Greg shares the wealth of knowledge and best practices the Zoom team has learned to use video effectively as an integral part of their sales culture, so be sure you take the time to listen to this episode of Selling With Social.
.@GregHolmes4 shares best practices the @Zoom_us team has learned to use #video effectively in building their #SalesCulture. Be sure you take the time to listen to this episode of #SellingWithSocial w @M_3Jr. #Sales #LS2018 #SocialSellingClick To TweetOutline of This Episode
- [1:06] Greg’s background: from school teacher to Head of Sales at Zoom.us
- [8:30] Zoom’s incredible journey to becoming a collaboration leader
- [10:20] Why “Delivering Happiness” is what fuels Zoom’s sales approach
- [14:55] How Zoom roulette builds community and connection among the team
- [22:04] The Zoom methodology for onboarding sales team members: Sales Boot Camp
- [28:16] An open environment that fosters accessibility and accountability
- [32:36] Why video is an important and powerful team building and sales tool
Resources Mentioned
- Greg Holmes on LinkedIn
- Greg.Holmes(at)Zoom.us
- Greg Holmes on Twitter: @GregHolmes4
- www.Zoom.us
- Eric S. Yuan – CEO of Zoom
- Greg’s all time favorite movie: The Shawshank Redemption
- Social Business Engine Podcast – Bernie Borges
The 10th Annual AA-ISP Leadership Summit – April 3-5, 2018 – use the code “Leadership 1095”
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10 thoughts on “15 LinkedIn Profile Optimization Tips to Get Found This 2023”
My LinkedIn account was ranking on the first page for best mommys blog keyword quite a few years back and I didn’t have any idea. While working, I stumbled upon the Analytic section of LinkedIn and saw that most of the visitors are coming from search engine later on I realized that in my profile I’ve used “Mommy’s blog” word a lot of time and that is the reason why it was ranking well on SERP. This is how I came to know about SEO and I was also amazed by the fact that how easy it was to rank for competitive keywords back then. Anyways loved your article and please share more tips on SEO.
Thanks for sharing. The number of times you mention a word or phrase is still a factor for sure.
We love hearing tips as well as questions our reader, so keep them coming!
Should I change keywords overtime based on what’s popular on the internet?
There is a lot of value in this article, especially for those looking to improve their visibility on LinkedIn. My favorite of the fifteen tips shared in this article is number nine. I’ve observed that people with custom profile links, seem to get more attention than those who haven’t customized their LinkedIn profile URL. Interesting article, thank you for taking the time to put it together.
Customizing LinkedIn URLs create more visibility for sure! Thank you, Bret.
I agree with the recommendations, they are a very important part of our strategy on LinkedIn, it can give confidence to potential customers (or leaders when someone is looking for a job).
People shouldn’t underestimate keywords on their LinkedIn profile! This helped potential buyers to find me on LinkedIn more easily when they searched for certain products and/or services. Thanks Viveka!
Thank you for another great blog post. For the alt text and/or naming images, do you mean two to three different keyword phrases as a maximum, like this?
B2B cybersecurity content marketing writer , technical writing cybersecurity content , cybersecurity technical writer , David Geer
Or can you add more keyword phrases than this?
Hey David – I honestly don’t know the efficacy of adding more keywords than that. I would stick with what you have above.
All the information is very helpful which can help us to increase our Profile ranking on LinkedIn. Another big interesting article, this blog is very useful for the Optimization of my LinkedIn profile.
I also get much knowledge from this blog.
thank you keep sharing.