5 Reasons Why You Should Care About LinkedIn Video

VengresoDigital Sales 5 Reasons Why You Should Care About LinkedIn Video
5 Reasons Why You Should Care About LinkedIn Video by Kurt Shave of Vengreso

5 Reasons Why You Should Care About LinkedIn Video

In August of 2016, LinkedIn introduced LinkedIn Videos from LinkedIn Influencers. High-profile business celebrities like Guy Kawasaki and Reid Hoffman received the ability to record and post video to their LinkedIn feeds. One year later, LinkedIn has started to release the video feature for all LinkedIn users.

Why are LinkedIn Videos such a big deal?

This is proof that LinkedIn recognizes video as an integral aspect of how we communicate, including within the professional realm. In short, video is fast becoming part of the Digital Sales Ecosystem. The effects of adding videos irrefutably show that people prefer video over text. The TechCrunch article in the above link states, “Early evidence seems to point to the fact that video is doing just what LinkedIn hoped it would. Videos from the limited release are already getting shared 20 times more than any other content.”

Why are LinkedIn videos shared 20x more than other content? @kurtshaver answers! #Sales #SocialSellingClick To Tweet

Everyone should leverage videos on their LinkedIn feed! If LinkedIn’s own testimony wasn’t enough to convince you of the importance of video, check out these 5 reasons why you should care about LinkedIn video:

1. Overall, employees are 75% more likely to watch a video than to read documents, emails or web articles — Forrester Research
2. 59% of senior executives would rather watch a video than read text — Forbes Insight
3. Where a web page has video, 60% of visitors will click to watch the video before ever reading a word — PageWiz
4. Embedding a video in an email increased the email’s conversion rate by an average of 21% over using a static image alone — Experian
5. Just including the word “video” in an email subject line has proven to increase click-thru rates by 7-13%— Experian

5 Reasons why @KurtShaver says you should care about LinkedIn Video! #Sales #SocialVideo #SocialSellingClick To Tweet

Ways to Use LinkedIn Video

It’s all about reaching your audience the way they want to consume information. HBO, Netflix, YouTube—there are so many different ways people watch videos, even during work. So why not use this powerful form of communication to your advantage?

Here are a few ideas:

Give people a glimpse of the experience they can share in, and get them excited with your own infectious enthusiasm. Show that you’re a human being, not an emotionless block of text. Leveraging videos on LinkedIn to communicate can help raise your visibility, no matter the industry.

#SocialVideo gives you a chance to show your personality, How? @KurtShaver answers #SocialSelling #SalesClick To Tweet

Elevate yourself with company branding for your LinkedIn Videos

Even with everything said so far, you should do more than record a video using your Camera app. Take a moment to think about all the popular video creation platforms out there: Snapchat, Instagram, Twitter, and even Facebook. Their ability to produce polished videos with filters and other editing options is what sets them apart from the mediocre. At this point in time, some level of production value is expected.

That’s why we use OneMob to record videos for  LinkedIn. OneMob offers a quick and easy way to create professional-grade videos with company branding and touch-up options like filters, trim, text overlays, and even green-screen effects like this one that I made to post to my LinkedIn Profile when I joined OneMob’s Advisory Board.

Onemob video - Kurt Shaver

These enhanced videos will look better and in line with current consumer expectations. Most importantly, they’ll provide the best viewing experience for your customers. Getting your videos from OneMob to LinkedIn is extremely simple:

1. Record a video using OneMob’s iOS app
2. Download the video to your phone
3. Upload the video using your LinkedIn mobile app

Can @OneMob help make #SocialVideo sexier on @LinkedIn? @KurtShaver shows you! #SocialSelling #SalesClick To Tweet

If you’re convinced that video works and you want to dive in further than LinkedIn, check out the following article on incorporating videos to reach your sales prospects.

That’s all there is to it. Give it a try via OneMob’s free trial and email me ([email protected]) one of your own professionally branded LinkedIn videos.

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Kurt Shaver

Kurt Shaver is a co-founder and Chief Sales Officer of Vengreso. Kurt is an expert at getting sales teams to adopt new sales tools and techniques. Through a successful career in technology sales, Kurt learned what it takes to reach B2B decision makers. As a VP of Sales for a global software company, Kurt was the executive sponsor of a Salesforce.com rollout. That’s how he learned what it takes to get salespeople to adopt new tools and techniques. That knowledge led to him launch his own Salesforce consulting business in 2008. When LinkedIn went public in 2011, Kurt recognized that LinkedIn would be the next great sales technology and that it would require expert training. He pivoted his business and now has over 10,000 hours of experience training corporate sales teams like CenturyLink, Ericsson, and TelePacific Communications. Kurt is the creator of the Social Selling Boot Camp and is a member of the National Speakers Association. He frequently speaks at corporate sales meetings and conferences like Dreamforce, Sales 2.0, and LinkedIn’s Sales Connect.

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