Cisco reports that 76% of executives watch business videos, so it’s no wonder you’re looking for how to add video to your LinkedIn profile.
If you’ve explored the Featured section of your personal profile, you may have figured out that .mp4 and .movs are not supported. So what is the LinkedIn hack that will allow you add video to your LinkedIn profile?
Viveka von Rosen, aka THE LinkedIn® Expert, is here to save the day! She shares some valuable LinkedIn training in the three-minute video below.
Maybe you don’t have a Vimeo or YouTube account, or just don’t want to load the video there. Viveka’s expert LinkedIn advice will let you know how to upload a video on your LinkedIn Profile.
Keep reading or watch the video above to learn how:
How to Add Video to Your LinkedIn Profile
Incorporating video doesn’t have to be difficult. If your sales strategies include video, issues with loading longer clips to your LinkedIn Profile are no longer a worry!
Say you have a video and you want to include it in your Profile’s Featured or Experience section. Here’s Viveka’s solution step by step:
- Upload your .mp4 or .mov as a native video
- For the Featured section, just click on the star and “Feature on top of profile”. And you are done.
- If you want to add the video to an experience section, just grab the link from the Native Video post and then add it as a link in Media. Then customize your title and description and click “apply.”
When viewers click “View” on the Native Video inside of your Profile’s Media section, it will send them over to the post of the video where they can like, comment, or share it. Viveka says, “Having the video on your timeline and your profile serves two slightly different functions. One’s branding, the other is encouraging engagement.”Want to include video in your LinkedIn Profile's Featured or Experience section? Here's @LinkedInExpert's solution. #DigitalSales #PersonalBranding #LinkedInTips Click To Tweet
What Types of Videos You Should Add to LinkedIn
Are you ready to add video to your profile, but not quite sure what to share? Here’s a list of ideas you can start with to make your Profile more engaging with video:
- Testimonials from customers
- Tips for your target buyers
- Interviews with your company’s executives or other team members
- Product demonstrations
- An introduction about who you are and why you’re in the industry
- Promotional content on a sale or new product launch
Incorporating video into your LinkedIn Profile is a powerful sales tactic. Unfortunately, in our State of Digital Selling with LinkedIn report, we surveyed 862 salespeople and found that only 17% have added a video to their LinkedIn profile! That leaves 83% of salespeople missing out on this great opportunity to engage buyers.
5 Tips for Creating a Powerful and Professional LinkedIn Video
Do your videos seem less than professional and underperform in the engagement arena? Maybe you haven’t even garnered the courage to share a video of yourself on LinkedIn yet. Whatever the case may be, you’ve come to the right place to learn how to create a powerful and professional LinkedIn video!
In the short clip below, Vengreso’s LinkedIn Expert, Viveka von Rosen, offers five tips to improve your recording and publishing process. Discover how to “make your video more powerful” by watching the video or continuing to read.
Apply These 5 Tips to Upgrade your Next LinkedIn Video
A cell phone and something to stabilize it, or a computer camera are the obvious necessities for sharing a LinkedIn video.
All that’s needed is you, your personality, and some really good information to share.
While this may be true, some of us might need a bit more direction and a good dose of encouragement before hitting record. The tips here not only apply to LinkedIn Native Video, but they work with other platforms where you can post a video too.
Slide into the frame.
Instead of centering yourself from the beginning, leave the middle of the shot open so that the “play arrow” isn’t sitting over your face in the still shot that appears in the news feed. Using a simple video editor like Clipchamp, iMovie or Movavi, add text about the video to the empty space.
Use a green screen.
Not only does this eliminate the worry of what clutter is in the background, a green screen also allows you to talk while showing things online to your viewers.
Use bigger gestures and SMILE!
Move around a bit and use your hands to show emphasis. If you’re talking about a list of three – hold up three fingers. Pretend you’re Italian!
Look at the camera.
Amy Landino, Author of Vlog Like a Boss, recommends thinking of the camera as a persona you want to reach. You can even put a name to it as if you’re talking to “Rebecca” (or whatever name you choose) every time that you hit record. When the viewer watches, it will feel like you’re looking and talking directly to them.
Don’t forget to add a description.
LinkedIn gives you 1,300 characters to describe your video. Use it and incorporate hashtags, @mentions, and emojis.
Also, be sure to download our free book with 101 tips to rock LinkedIn that will help you achieve sales success. Click on the image below.
Since you are now so comfortable using video on your LinkedIn profile, let’s talk about how to use Video for Sales!
What You Need To Know About LinkedIn Video For Sales
People are consuming more video than ever before, so adding video to your toolbox of sales communications is critical.
Since people are spending more time watching video, it only makes sense to create some of your own sales videos, to reach your buyers in the outlet they may prefer.
Why You Should Use Video
- Enables you to uncover your “why”
- Creates digital personalization
- Reveals your passion and humanizes your message
- Builds trust quicker, faster, and stronger
- Increases open rate of emails
- Accelerates more views in social media algorithms including LinkedIn
- Is preferred over text by 59% of senior executives
Many people are still hesitant to record and share videos of themselves. However, as our CEO Mario Martinez, Jr says – “You wouldn’t put a bag over your head and walk into a networking meeting or conference, right? So what’s the difference? Take a deep breath and learn to just hit record.”
Synchronous and Asynchronous Videos
This is contrasted by synchronous video communication, the most common examples of which are online video meetings with one or more people using a platform such as Zoom, Webex, GoToMeeting, etc.
Chances are you are already having synchronous video conferences with prospects, customers, and associates.
Asynchronous video messaging is a one-way message created to communicate with your prospects and customers. And all that your need is a smartphone or a computer with a webcam.
In order to conduct synchronous video calls, you must first find, engage, and gain acceptance with a prospect for the Zoom meeting. Asynchronous video sales messages can be created and sent any time without actually getting buyer consent.
Personalized LinkedIn Video Messaging Use Cases
But let’s quickly look at three that you can implement right away.
Welcoming a new connection on LinkedIn®
Most sellers simply accept an incoming LinkedIn® invite without responding, or perhaps just sending the new connection a line or two of text.
There is a more powerful way that your reps can cut through the noise and stand out from other sellers when doing LinkedIn prospecting.
How? Simply send a personalized video message and sharing valuable information with each new connection.
Your team can record either a generic welcome video to send to every new connection or selectively personalize it to a particular individual.
Reach Out to a New Prospect via Sales Videos
Whether by email or LinkedIn® messaging, reaching out to new prospects should not be all about pitching products or services, but about providing value that can lead to a sales conversation.
Instead of just providing a bulleted list of problems the prospect may be facing, you can speak directly to the person, with emotion and empathy, about their challenges and how to overcome them.
Create a Video OOO Message
The most commonly used out-of-office (OOO) message is when people are on vacation or in a meeting.
Here’s two reasons why you might want to add video to your autoresponder messages for two reasons:
- Stand out from the competition in their emails (seriously, how many OOO videos have you seen?)
- Provide a creative reason for people to watch your videos.
As I mentioned earlier, these are just 3 of the 16 use cases we’ve identified for sales video. Getting started with sales video is easy!
Our 100% virtual training program is a game-changer. From learning to differentiate yourself ,to becoming irresistible on camera, to knowing the best times to send sales prospecting videos and creating landing pages, our Video Sales Mastery On Demand program will help you and your team start more sales conversations and grow your sales pipeline.