Digital Marketing and Sales Coaching: Your Next Logical Step In Sales Training
Today’s buyers have changed. Charlene Li, Principal Analyst at Altimeter, a Prophet company, wrote in the report, The Transformation of Selling: How Digital Enables Seamless Selling, “Selling must transform because the way customers buy has changed.” Buyers today are smarter, are more educated, and have more information than ever before, and sales coaching will jump-start your ability to engage these modern buyers.
The good news is that savvy salespeople and savvy marketers are still needed by today’s buyers, but in a different way. Buyers need a digital smarketer—one part digital expert, one part expert salesperson, one part expert marketer.Buyers need a digital #smarketer. But what is it? @PhilGerb #digitalsalescoach defines it hereClick To Tweet
So let’s say you’ve completed digital sales training, maybe in a virtual boot camp setting, or even delivered at an in-person classroom. Congratulations! You’re now a few steps ahead of your peers.
You learned all of the fundamentals of sales and marketing, and hopefully some intermediate tips about digital, as well (this would be a given if you’ve take our Digital Sales Bootcamp!). So whether you’re in sales or in marketing—the two are intertwined—you need to know something about both of them, with some digital technology thrown in.
Sales and marketing.
Marketing and sales.
Creating rapport. Building relationships. Closing business.
Moving the conversation forward to the next step.
Marketing and sales.
Sales and marketing.
Online. On your phone. Via video. Text. Email. Landing pages. And more.
Have you gotten training—specific training—on all of these?
Let’s talk about the career-changing benefits of a digital sales and marketing coach.Got #salestraining? Great 1st step! Take the 2nd step and get digital #salescoaching says @PhilGerbClick To Tweet
6 benefits of having a digital sales and marketing coach
Your questions – answered specifically for you. Training is often a one-size-fits-many endeavor, covering as much as possible in as little time as possible. Time is money – until you get stuck midway through doing something you know will grow your sales, but you don’t know how to complete it. A digital sales coach will answer your questions specifically, as they apply to your work.
Rounding out and deepening your learnings. Most trainings cover a lot of ground quickly, to make sure everything gets covered in the time allotted. If there were things you had questions about, they may have been answered in training …or maybe not. Or you may have just hoped someone would notice that you were struggling and would help you out. A one-on-one digital sales coach can go deeper into many topics, and round out your training by answering your specific questions.
Setting goals and holding you accountable for achieving them. While a great sales leader will help you set goals and be accountable for their outcome in the big picture, sometimes it’s that intermediate goal that gets you to the real goal. Maybe it’s the number of outbound requests made. Or the number of value added conversations you have, or the amount of time spent researching before you make a request. A digital marketing coach will help you set meaningful goals, and hold you accountable for them.Want more leads faster, and specific to your business? Hire a #digitalsales coach says @PhilGerbClick To Tweet
Attaining more leads – faster. You can work with your sales coach to brainstorm titles, develop connection strategies, and devise ways of finding your ideal customer, to accelerate your lead generation.
Developing deeper relationships – faster. A digital marketing coach can help you come up with ideas to deepen your relationships online, which can lead to offline connections.
The opportunity to bounce ideas off an expert with an outside view – with no bias or prejudice. Sometimes you just need someone else to throw ideas at: I’ve tried this, what about that? Maybe this will work. Some of my best ideas have come from my coaches – not to mention ideas I get from those I coach who ask for feedback on something I’d never even thought of. Often I can add to the idea and make it even stronger.
While it’s the responsibility of your marketing and sales leaders to work hard to achieve alignment, as a savvy salesperson and savvy marketer, you know you need to run your book of business like a business owner. And if you’re a business owner, you know you need to take responsibility for the sales and the marketing success of your company, while leveraging the latest digital technology at your disposal, in the most cost-effective way possible.
What can you do? How do you learn the practical tactics necessary to take YOUR book of business to the next level?
Digital Sales Coaching is your next logical step
Let’s say you need to know how to approach the vice president of information technology at XYZ company, with the right message, at the right time. Do you want a strategy that includes what to do if she doesn’t respond to your message, what to do if her response is lukewarm, and what to do if she’s ecstatic to hear from you? Get digital sales coaching!
Do you need guidance in how to create a five-part message cadence and find the right marketing collateral to move your prospect through the various steps of the buyer’s journey? Get digital sales coaching!
Looking for some help understanding a nuance of video marketing—but no one in your organization even understands video marketing? Get a digital sales coach – one part salesperson, one part marketer, and one part digital expert!Need an accelerant for your #sales career? Get a coach! Lebron James has one. Why not you too? @PhilGerb Click To Tweet
Want to give digital sales coaching a try? Fast action wins!
Schedule a 15-minute call with me now at http://15withPhil.com Ask me anything you want—take the full 15 minutes, and I’ll answer your questions. No charge and no obligation. Ask me anything!
Even if you decide not to work with me, I recommend you find someone you trust who can coach you. You’ll see your results accelerate faster than ever before! What have you got to lose?