How to Deliver Business Results through Employee Advocacy
Julio Viskovich, V.P. of Marketing at rFactr, has worked with many brands to develop employee advocacy programs that deliver tangible business results. A Forbes Top 30 Social Media Influencer, Julio is passionate about helping organizations empower employees to have human-to-human engagement while delivering the right message at the right time.
On this episode, Julio and I discuss the profitability of employee advocacy and overview the highlights from rFactr’s strategic e-guide on implementing and scaling an employee advocacy program. Employee advocacy is one of the five pillars of a social business. Are you ready to accelerate your social business journey this year?
On This Episode You’ll Discover:
- rFactr is an employee advocacy platform for monetizing marketing content.
- How Edelman’s Trust Barometer gauges consumer trust and why consumers are looking more to third-party individuals than to brands.
- How employee advocacy has grown in importance because of consumers’ wariness of brands.
- How messages from real people are seven times more likely to receive engagement.
- What the four major considerations are when launching an employee advocacy program.
- Why the first step to launching an employee advocacy program is about program adoption and getting the right people on board.
- Why Julio says ongoing employee social media training and progress measurement is necessary.
- Why Julio recommends a mixed training method to effectively teach your employees about social media.
- Why Julio says not to forget about proving ROI to show business value and why that requires social technologies.
- How employee advocacy creates a greater brand awareness and sentiment than sponsored ads and why you should measure CPM and reach.
- Why brands need to incorporate what the employee will get out of participating in an employee advocacy program in the communication.
- Why Julio suggests crowdsourcing to create a fun name for your employee advocacy program.
- How to maximize the adoption of an employee advocacy program by first targeting employees who are active social media users.
- Why Julio says content is the absolute bullseye of a successful employee advocacy program.
“Content is the absolute bullseye of a successful employee advocacy program.” @juliovisko
- Why brands need to have a steady flow of targeted content that stands out.
- How to find 3rd party content and use the 4-1-1 formula when sharing content.
- 4 third party articles.
- 1 piece of content from the brand.
- 1 post that shows your personality.
- Why brands should consider partnering with someone for third party content.
- How cost justification is the first phase of implementing an employee advocacy program.
- How to track the success of your training program to make needed adjustments.
- Why the third phase of implementation is related to ROI and revenue attribution.
- How Julio’s one thing is to find a way to tap into your employee base, they are a brand’s biggest asset.
Featured On This Episode:
- Julio Viskovich on Twitter and LinkedIn
- rFactr’s website
- The Ultimate Employee Advocacy Guide from rFactr
- DownloadSocial Business Journal, Volume 6: Inclusive Design in a Cognitive Era
- Subscribe to the Social Business Engine show
- Write a review of this podcast in iTunes
- Bernie Borges on Twitter: @bernieborges
- Social Business Engine on Twitter: @sbengine
- Social Business Engine video channel | YouTube channel
- Social Business Engine website
- Learn more about Employee Advocacy
There are TWO WAYS you can listen to this podcast with Julio Viskovich from rFactr.
P.S. Don’t miss next week’s podcast episode with Charlene Li, CEO of Altimeter Group to hear all about “The Engaged Leader.” Subscribe to our podcast to stay current on new episodes delivered to your inbox every Friday!