5 Human-Assisted AI Techniques to Write Smarter Not Harder

Whether you’re scaling sales messaging or content marketing, you need specific systems and tools in place to help organize your strategy, data and to save time. Creating these systems isn’t always straightforward, though. In addition, the person responsible for creating the solution may not have the ability to write solid messaging, be capable or have the experience to develop the content marketing strategy. This is where human assisted AI comes in most handy for the business, often times allowing you to offer better service to the business, focus your energy on what you do best all by leveraging AI.

When you’re inundated with content plans or building a sales sequence to grow the sales pipeline, you might be tempted to cut corners to save on your personal productivity. But saving time isn’t worth sacrificing your content quality or the quality of the message.

So how can you bridge the gap between the two? 

First let me start by saying that no perfect environment ever exists within a business. But artificial intelligence is pretty darn efficient, giving both yourself and your leadership the sense that your intelligence is pretty darn advanced. You need new standard operating procedures (SOPs) that show your team how to use artificial intelligence or AI writing assistants without dehumanizing content or messaging. 

This is actually one of the reasons why we created both FlyPosts AI – the AI social media post generator and FlyEngage AI – the AI LinkedIn commenting tool. Both of these solutions are developed as human assisted AI sales technology which increases the personal productivity of an individual sales rep or B2B marketer.

In this article, we’re breaking down what human-assisted AI is and the content techniques you can use to develop content. In addition, we’ll discuss the benefits of natural language processing, and some measures to keep in mind. We’re also sharing five human-assisted AI techniques you can use to change the way you approach content. 

Ready to learn more about the power of AI? Let’s get started.

What are human-assisted AI content techniques? 

Human-assisted AI content techniques are methods you use to write content with the help of an AI writing assistant. 

With an AI writing assistant, you use prompt engineering to tell the AI-assisted technology what you want it to generate. 

For example, you might say, “Write a video script about how to create a marketing funnel using the following notes.” You would then paste the notes you’d like it to include, click generate, and review the text. 

But you don’t want to stop there. It’s important to refine the generated text to make sure it reflects your unique brand voice (something that human capabilities excel at). 

More on this in a bit. 

Benefits of human assisted AI 

The top benefit of using a human-assisted AI writer is that it can help your team beat writer’s block. 

Marketing writing has a certain flow to it — and every content piece needs to have a clear focus. Even with the best SEO strategy and content briefs in tow, your writers may still struggle to start the writing process.

With a human-assisted AI writer (and machine learning), your marketing team can analyze its generated text to get ideas and stimulate creativity. AI writers can also help them save time crafting assets if they can master prompt engineering and editing. 

But there are some important measures to keep in mind when using AI algorithms or robotic process automation to create content.

Let’s take a look at those in the next section. 

Important brand measures to take when using AI capabilities to create content 

Productivity is important — but not at the expense of your reputation or online rankings.

In its March 2024 core update, Google announced it’ll be penalizing sites that have scaled low-quality content in an effort to get better rankings. Marketers believe many of these site owners have been leveraging AI to try to outrank competitors. 

But this doesn’t mean sites shouldn’t publish AI-assisted writing content. 

It does mean sites shouldn’t rely on AI writers to craft full blog posts and other content assets without human involvement. 

Human input is still essential

Beyond instructing the technology on what it should write, other humans (like subject-matter experts) need to weave in their own expertise and experience throughout the content to deliver value to readers. Or, as Google puts it, “create helpful, reliable, people-first content”.

Take a look at the following article on Kubernetes security to see what authoritative and valuable content looks like. If you scroll through the content, you’ll notice it’s written using conversational language and subject-matter expertise. The blog post also references relevant screenshots, points to helpful resources to read, and goes in-depth about the security topic.  

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In other words — it was clearly written with intention by a human. Or at the very least, scrutinized and edited until it looked that way. 

But when you’re running a team, how can you make sure everyone’s maintaining accuracy and value in their content? How can you encourage authoritative content when AI’s in the mix?

Create quality SOPs

Build it into your operations. Create new SOPs that “show” not “tell” your team how to use this new technology ethically. Include your AI SOPs in content briefs when assigning content tasks and keep them in a central location so your marketing team can refer to them as needed. 

Be sure to also have quality control business processes in place so you can double-check content pieces after your employees submit them. 

Here’s an example:

1. The editor receives the content from the writer.
2. The editor scans the content using a plagiarism checker and a grammar checker.
3. The editor reads the content out loud and makes adjustments as needed. 
4. The editor double-checks for any false positives and that the content includes E-E-A-T principles and values.
5. The editor sends the content to Staging.
6. The stager reviews the content and includes custom images, calls to action (CTAs), and media.
7. The stager uses a publishing tool to upload, stage, and publish the content asset.

5 human-assisted AI techniques to Uplevel your content strategy 

Now that we recognize the risks of publishing purely AI-generated content, let’s explore how to use AI to its full potential without sacrificing quality. Consider integrating the following methods and advice into your SOPs. 

1. Create prompt engineering scripts 

Give employees access to prompt engineering scripts they can adapt for their content tasks. Host a training seminar to make sure everyone’s clear on what you’d like to achieve with human-assisted AI processes and how to use the prompts.

During training, go over Google’s core update and content guidelines, so your team can have an inside look into your decision-making process. This can also encourage them to take the guidelines more seriously. 

Here are some prompt engineering example scripts to inspire you: 

• “How can B2C businesses optimize customer interactions? Explain your answer using a clean and informative tone for B2C business owners. Include a conversation example that can help nurture a strong customer relationship.”
• “Please write a blog post outline for the title: What you need to know about data science and the future of technology.”
• “In two informative yet conversational paragraphs, please explain what IT professionals do.”
• “Share five ways new food truck companies can attract more customers using smart devices and self-service options.” 

We recommend you add all of these to FlyCuts within FlyMSG right now for quick deployment on any AI platform.

2. Have employees tailor the scripts to specific content assignments 

Train employees how to personalize engineering prompts according to each content assignment. Show them how to include research, solutions, and specific examples in their prompts to encourage an original response every time. 

Here’s an example:

“Please explain why email marketing is great for ROI and how drip email campaign software can help in two to three paragraphs. 

Reference this stat: (Enter Stat) and this research: (Enter Research). Mention the following ROI notes and benefits of drip email campaign software: (Enter Notes and Benefits). Tell the reader we’ll also review some software options to help them find the right tool. 

Use the active voice and write in a conversational expert tone.”

We recommend you add all of these to FlyCuts within FlyMSG right now for quick deployment on any AI platform.

3. Add a human touch to every content piece 

Stress how important human skills are when writing with an AI writing assistant. Demonstrate how to include special expertise, experiences — and a unique voice and point of view — apart from the generated text. In other words, train them how to co-create instead of relying purely on technology.

Be sure to also show writers how to refine the tone, language, and messaging of the generated text so it’s on-brand and helpful to your specific audience. This goes for every blog post, landing page, ad — every asset.

Give them examples of “people-first” content, so they can see your advice in action. Take a look at the following divorce mediation firm’s landing page for a clear example of people-first content. 

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The Aurit Center uses empathy and supportive language on its landing page to help its target audience feel taken care of as they consider a divorce mediation process. The page adds an extra human touch and builds trust by showcasing the law firm’s awards, education, experience, and brand mentions. 

Intentional edits like these transform a standard sales page into a valuable service offer for a niche market. 

4. Check for accuracy and uniqueness 

Share that AI writers sometimes “hallucinate” or reference old sources. This means that generated text could sometimes include false data, outdated information, or untrue information. 

For instance, the virtual writing assistant might mention a brand that doesn’t exist or reference a case study from the 1990s.

In other words, not everything an AI writer suggests is accurate. That’s why your writers need to fact-check generated text and compare their content against others targeting the same keyword to make sure it’s unique.

They also need an online proofreading tool to scan text for unintentional plagiarism, readability concerns, grammar mistakes, and spelling errors. Be sure to add this crucial step into your SOPs so every content asset gets properly scanned. Google’s content standards also mention error-free content as a must.

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5. Enhance each content piece with media, quotes, and images 

Show your team how to add more value to their content pieces with integrated media, quotes, and images. 

Suggest screenshots, custom illustrations, and helpful infographics to break up chunks of text and demonstrate key ideas.

Discuss how to size, orient, and source their additions to each piece to maintain a congruent look and feel. This is also crucial to making sure all visuals are formatted properly and aren’t too large or small for online viewers. 

Wrap up 

Train your team on how to save time, improve productivity, and beat writer’s block with human-assisted AI writing techniques like the ones we referenced in this guide. 

Show them how to co-create with AI writing tools to craft compelling content for your unique target audience — without sacrificing content value or quality.

Build AI writing measures into content creation SOPs, so everyone maintains the same guidelines. 

And if you’re looking for a quality AI writing tool to add to your tech stack, you’ll love Vengreso. It’s a perfect tool for a wide variety of industries. 

We recommend trying all of the AI tools within FlyMSG right now for better writing results.

Here’s to your success!