Prospecting Methods to Bring Your Buyers Back from the Dark Side

VengresoBlog Post Prospecting Methods to Bring Your Buyers Back from the Dark Side
Prospecting Methods to Bring Your Buyers Back from the Dark Side

Prospecting Methods to Bring Your Buyers Back from the Dark Side

Like many people with sales in their job descriptions, Vengreso CMO Bernie Borges recently faced a common dilemma. A qualified prospective buyer completely fell off the grid. Since Bernie was already involved in conversations and the prospect showed an interest in working with Vengreso, he wasn’t willing to let them go easily. In this article and the video below, you’ll learn about prospecting methods to bring your buyers back from the dark side.

What do you do when a hot lead goes dark or suddenly stops replying to your messages? @BernieBorges and @M_3Jr answers. #DigitalProspecting #SocialSelling #DigitalSellingClick To Tweet

Two Prospecting Methods to Get a Silent Prospect Talking Again

The first thing Bernie says to do when a lead is non-responsive is to surround them socially. Vengreso’s CEO, Mario Martinez Jr. notes that there are 6.8 average buyers inside each opportunity. Identify and connect with those buyers who influence the decision. You can even take it a step further and ask the executives in your company to connect with the other buyers, so everyone is socially surrounding your prospect.

Another way to rekindle communication is to reach out and share a piece of helpful, problem-solving content. Use InMail, email, text, Twitter, or any other form of contact that the buyer will engage on.

Your message may elicit a response and validate if they’re still a qualified buyer. In the example Bernie references above, the buyer is very appreciative and lets him know he is interested, just busy. Bernie suggests staying in contact and sending a piece of content every few weeks to “stay in touch in a relevant way.”

Here are 2 prospecting methods to get a silent prospect talking again. @M_3Jr @BernieBorges #DigitalProspecting #SocialSales #DigitalSalesClick To Tweet

Which digital prospecting methods do you find work the best to reignite conversations with silent prospects?

 

Are you ready for more digital sales tips? It’s not too late to sign up for the 4 Steps to Digital Selling Success Webinar Series. Register now to discover the four principles to help you succeed in digital selling!

4 Steps to Digital Selling success - Webinar

Meaghan Alvarado

Meaghan Alvarado is one of Vengreso's freelance social media and content writing masters. She participates as a valuable member of our social media client content writing team, managed employee advocacy, and video marketing programs. Her more than ten years of experience in sales and digital marketing afford her the business acumen and insights to communicate our messages effectively with amazing results. In her spare time, you can find her practicing or teaching yoga, or watching Shark Tank alongside her husband and three dogs.

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