Are you tired of struggling to come up with the perfect sales pitch every time you need to make a presentation? You’re not alone! According to a study, only 27% of sales pitches actually result in a sale.
In this article, we will provide you with tips and tricks on how to create a compelling sales pitch that will help you win over your potential clients.
Plus, we will introduce you to FlyMSG, our speed writing tool and text expander, which allows you to create text templates that you can easily access and use with just a few simple keyboard shortcuts.
Say goodbye to the stress of coming up with the right words on the spot and hello to smooth, professional sales pitches.
Want to try it out right away? Create your free account today to prepare your next sales pitch in less time.
What Is A Sales Pitch?
A sales pitch is a verbal or written presentation aiming to persuade a potential customer to purchase. It’s typically used by salespeople to introduce a product or service to a potential buyer, explain its benefits, and convince them to buy it. A good sales pitch is well-structured, informative, and persuasive. It should be tailored to the specific needs and interests of the audience, and should highlight the unique value proposition of the product or service being offered.
The purpose of a sales pitch is to convince the customer that the product or service being offered is the best solution to their problem or need. This requires a thorough understanding of the customer’s pain points and how the product or service can help alleviate them. The sales pitch should also address any objections or concerns the customer may have, and provide compelling reasons why they should choose the product or service over competitors.
A successful sales pitch requires effective communication skills and a deep understanding of the product or service being sold. It should be concise, clear, and engaging, and should leave the customer feeling confident and excited about the potential benefits of making a purchase. Ultimately, a good sales pitch should be able to convince the customer that the product or service being offered is the best solution to their needs, and motivate them to take action and make a purchase.
Are product pitch and sales pitch the same? Let’s see.
Product Pitch Vs Sales Pitch: What’s The Difference?
A product pitch focuses on the features and benefits of a product, whereas a sales pitch focuses on persuading the customer to make a purchase.
A product pitch is typically used to introduce a product to the market and showcase its features and benefits, whereas a sales pitch is used to sell the product.
A product pitch is typically more informational and objective, whereas a sales pitch is more persuasive and subjective. Both types of pitches are important for driving sales and generating interest in a product.
Let’s discuss why a good sales pitch is critical for your success.
Why Is A Good Sales Pitch Important?
A good sales pitch is important because it can help to persuade potential customers to buy a product or service. In today’s competitive marketplace, it’s essential for businesses to be able to effectively communicate the value of their offering in order to stand out from the competition and convince customers to make a purchase.
A well-crafted sales pitch can help to build trust and credibility with potential customers. When customers feel like they can trust the person selling the product or service, they are more likely to feel comfortable making a purchase. A good sales pitch can also help to build rapport and establish a connection with the customer, which can make them more likely to buy from you.
A good sales pitch can also help to overcome objections and concerns that potential customers may have. For example, if a customer is unsure about the price of a product, a good sales pitch can help to highlight the value of the product and explain why it is worth the investment. By addressing any potential objections and concerns, a good sales pitch can help to remove any barriers that may be preventing the customer from making a purchase.
Additionally, a good sales pitch can help to differentiate your product or service from competitors. By highlighting the unique features and benefits of your offering, a good sales pitch can help to make your product or service stand out from the competition and convince customers to choose your business over others.
By building trust, addressing objections, and highlighting the unique value of your offering, a good sales pitch can help to drive sales and grow your business.
How A Sales Pitch Impacts Sales Reps’ Success
The sales pitch is an integral part of any successful sales rep’s job. Not only does it help to win over potential customers, but it can also help the sales rep themselves to succeed.
A well-crafted sales pitch can help to create a positive impression with the customer, build trust, and ultimately close the sale. It can also show the customer that the sales rep is knowledgeable and confident in their product or service.
The sales pitch can also help the sales rep prepare for any potential objections or questions the customer may have, so they can handle them with ease. Finally, it can help the sales rep to differentiate themselves from their competitors, giving them an edge in the industry.
In short, a good sales pitch can be instrumental in the success of any sales representative. It’s the foundation of any successful sales rep’s job and should be treated as such.
There are several types of sales pitches. Let’s discuss the most common ones.
5 Types Of Sales Pitches To Close More Deals
Not every pitch is the same. The choice depends on the context but also timing. They differ in approach, but all have the same goal – to convince a prospect to buy from you. Let’s explore different sales pitch ideas.
The one-word sales pitch
A one-word sales pitch is a concise and memorable expression used to draw potential buyers’ attention. This type of phrase is utilized for various objectives, such as networking, branding, and advertising.
Additionally, it is a typical practice to couple the one-word pitch with the business’s logo or slogan. Crafting this kind of pitch is considered to be particularly difficult.
The elevator pitch
The elevator pitch is a short statement that conveys the key points of your business idea. It should be as concise and straightforward as possible, ideally no more than 3-4 sentences long.
The purpose of the elevator pitch is to quickly convey your idea to someone who may not know you or your business, like a potential investor or customer.
The cold call pitch
A cold call pitch is a sales pitch made over the phone. In contrast to warm call pitches, cold calls are made without prior contact with sales leads. Cold call pitches can be effective when they target prospective clients willing to buy your product or service as soon as possible.
The email pitch
An email pitch is a short message, up to three paragraphs, introducing your business, product, or idea to potential customers. It is prevalent in B2B sales, where businesses typically have fewer sales opportunities than B2C companies.
The follow-up pitch
The follow-up pitch is a sales technique in which the salesperson tries to keep the conversation going after the initial pitch to persuade the prospect further.
This technique is often used when the prospect seems interested but is not yet ready to commit to a purchase. By continuing to talk to the prospect and providing additional information, the salesperson can try to build on the initial interest and close the sale.
Let’s see what you should always consider when preparing a sales pitch.
4 Questions To Ask When Preparing A Sales Pitch
In this section, we will present four key questions to consider when designing a sales pitch.
Who Is Your Perfect Prospect?
The most significant step in the sales process is identifying your target client. Crafting a sales presentation with no understanding of the person you are attempting to reach will be futile. Therefore, it is essential to comprehend what drives prospective clients.
What problems do they face? What is their financial capacity to purchase something new? How long have they been seeking a solution? Once you have all of the answers, you can adjust your message to match their needs.
What Problem Do You Solve?
What issue are you looking to address? It is the most fundamental query before starting your sales pitch. Are you aware of the true difficulties of your prospects? Are you simply attempting to promote them a product? If it’s the former, then you are on the right path. If it’s the latter, then you should reconsider your sales plan.
Why Should Your Prospect Care?
Sometimes it is necessary to motivate potential customers to buy your goods or services. You can tell them a narrative to enable them to grasp the advantages they will get from your product or service.
There are a variety of motivations why a prospect may wish to make a deal with you, some being more important than others. Identifying which of these causes your target audience is most concerned about will help you elucidate why your product or service meets their requirements.
What’s In It For Them?
To make your sales pitch successful, it is essential to understand why and how your products or services can be beneficial for customers. You cannot simply say that your product is better than others; you have to explain why and how it can make a difference in their lives.
Consider asking yourself what the individual needs or wants from the product to tailor your sales pitch accordingly.
In the upcoming section, you will find a few helpful tips for making successful sales pitches.
7 Tips To Conduct A Successful Sales Pitch
Having a well-designed strategy is critical in everything you do. These tips will help you better plan and optimize your sales pitch.
Start by introducing yourself and your company
When starting any new relationship, it’s essential to present yourself and your business. Even if a face-to-face meeting is not possible, it’s imperative to be transparent about who you are and the services your company provides.
Potential contacts may be hesitant, so it’s beneficial to include as much information as possible about your business and what sets it apart from the competition in your initial message. That way, you will be more likely to capture someone’s attention with your offer.
Outline the problem you solve for your customers
It is important to outline the problem you solve for your customers in a sales pitch because it helps to establish the value of your product or service. When potential customers understand the problem that your offering solves, they are more likely to see the value in purchasing from you.
Outlining the problem that your product or service solves also helps to differentiate your offering from competitors. By highlighting the specific problem that your product or service addresses, you can show potential customers how your offering is unique and how it can help them in a way that other products or services may not.
Additionally, outlining the problem you solve for your customers can help to address any objections or concerns that they may have. For example, if a potential customer is unsure about the price of your product, outlining the problem that it solves can help to demonstrate the value of the product and why it is worth the investment.
Furthermore, outlining the problem you solve for your customers can help to build trust and credibility with potential buyers. When customers see that you understand the challenges they are facing and have a solution that can help, they are more likely to trust your business and feel comfortable making a purchase.
Explain how your product or service is the best solution to their problem
It isn’t easy to do, but if you can show that your product or service is better than the alternatives, people will be more likely to choose you.
You can do this in many ways:
- By comparing your product with another similar one
- By highlighting the benefits of using your product over an alternative
- By describing how your product explicitly solves a particular problem
Whatever approach you take, it’s crucial that you use clear and persuasive language. If you can’t sum up the solution in a few sentences, then there’s probably not enough value for people to justify buying from you.
Data comes in many forms—like the number of purchases, average rating, or percentage increase in sales. You can also use statistics to support claims—like showing how many people have purchased over the last month or how much revenue your products or services generate. Social proof can be as simple as comments and photos of happy customers using your product.
It is important to use data, statistics, and social proof to back up your claims in a sales pitch because it helps to establish the credibility of your product or service. When potential customers see that your claims are supported by concrete evidence, they are more likely to trust your business and feel comfortable making a purchase.
Using data, statistics, and social proof can also help to differentiate your product or service from competitors. By providing concrete evidence to support your claims, you can show potential customers that your offering is backed by facts and is not just empty marketing rhetoric.
Additionally, using data, statistics, and social proof can help to overcome objections and concerns that potential customers may have. For example, if a customer is unsure about the effectiveness of your product, using data and statistics to show its success track record can help alleviate their concerns and convince them to make a purchase.
Furthermore, using data, statistics, and social proof can help to add credibility to your sales pitch and make it more persuasive. When potential customers see that your claims are supported by evidence, they are more likely to believe what you are saying and be convinced to buy your product or service.
Highlight the main features and benefits of your product or service
One of the most important things you can do in a sales pitch is to highlight your product or service’s main features and benefits. Doing this will make it much easier for your audience to understand why your product or service is worth buying.
It will also help them feel more confident about making the right decision and knowing what they can expect.
Address any objections the prospect may have
Sales objections are natural and can happen at any point in the sales process. If a prospect has a solid complaint about your product, it is essential that you listen carefully and address their concerns as soon as possible. To resolve any objections that may arise, you must have a clear understanding of what the prospect is looking for in your solution.
Doing so will help you tailor your message to a specific need and reduce the chances of being rejected outright. In addition, it is vital to be aware of the different types of objections you can encounter.
While some objections are based on rational concerns, others stem from emotional issues such as fear of change or dislike of your product or company. It is critical to address these underlying concerns to move forward with the sale.
Offer a special discount or incentive to close the deal
Offering a special discount or incentive to close the deal in a sales pitch is one of the most effective ways to close a sale.
Incentives show that you value your customers and motivate them to take action. They also show that you are willing to work with them and consider their needs when pricing your products or services.
This is not the end. We have prepared some bonus tips for you.
12 Bonus Tips For Nailing Your Next Sales Pitch
We have already mentioned the most important things to remember when making a sales pitch. Here are some additional tips:
- Have a hook to grab the attention
- Get to the point quickly
- Develop credibility and trust
- Be knowledgeable about your product or service
- Use quality visuals to sell your product or service
- Make it about the customer – not you
- Keep your language simple and clear
- Don’t use jargon or industry terminology you’re unfamiliar with
- Don’t be afraid to ask questions
- Summarize your point at the end of your pitch
- Have clear next steps the customer should take
- Keep practicing – the more you do, the better you’ll get
Crafting a winning sales pitch isn’t easy. Thanks to technological advancements and automation, you can drastically speed up the sales pitch preparation.
In the following section, we will explain how you can use FlyMSG, our speed writing tool, to prepare your next sales pitch in minutes.
How To Prepare A Successful Sales Pitch With FlyMSG
Writing sales emails, proposals, follow-ups, and other sales material is an essential part of a sales professional’s job, but it can be time-consuming and repetitive.
FlyMSG assists you in making a sales presentation by reducing the time you spend preparing your pitch from scratch. Thousands of sales managers and teams have increased productivity by saving 20 hours per month with FlyMSG!
Let’s discuss how it works.
FlyMSG is a Speed Writing Tool
FlyMSG lets you speed up your writing by categorizing, organizing, and storing your existing content in one place, in the cloud. It helps you find your best-performing content faster, so you can adjust it to any specific situation you have in a given moment. Learn how to easily install the FlyMSG extension on Chrome and Edge browsers in the following video:
FlyCuts Help You Replace Text Automatically
FlyMSG is an auto text expander that uses FlyCuts, which are shortcodes or snippets. You can save your pre-made messages under a specific FlyCut, add the shortcode to your new content anywhere online and automatically expand, enhance, or replace text as you type.
FlyPlates Save You Precious Time
FlyPlates are premium templates created by sales industry professionals.
Instead of losing time designing your content from scratch, you can go to our template library and pick one of the 50 templates for every use case that pops into your mind, including sales pitches.
They help you increase customer engagement, drive better outcomes, and spend your time on more critical tasks.
FlyMSG Text Editor Helps You Prepare A Perfect Sales Pitch
FlyMSG doesn’t include only text. With our Word-like text editor, you can add images, links, videos, emojis, structure and format your content and even choose the font size or font type. You can also toggle between the plain and rich-text editor. You can save your content automatically when designing your next best sales pitch.
FlyMSG Integrates With Your Favorite Tools
FlyMSG works virtually in any web-based application. It integrates with the most popular tools, such as Google Docs, MS Word, Slack, Gmail, Salesforce, and LinkedIn Sales Navigator. Before creating your effective sales pitch in FlyMSG, you should install our Google Chrome and Microsoft Edge extensions.
FlyMSG Sales Use Cases
FlyMSG covers all your writing needs. Besides drafting a sales pitch, you can use our FlyPlates stored in the following categories
- Job offers
- Prospecting messages
- Referral messages
- Event triggering
- Welcome messages
- Cold outreach
To better understand how these templates look, check out our examples below.
With FlyMSG, you can write cold call emails, follow-up emails, or present your new products to existing customers in minutes. Whenever there is writing involved, FlyMSG can help you out.
How To Sign Up For FlyMSG
With FlyMSG, you have four pricing plans at your disposal
2. Starter at $3.97
3. Growth at $9.97
4. Sales Pro Plan at $24.97
The Sales Pro Plan combines the FlyMSG Growth plan with the Modern Sales Mastery for Individuals training, and includes unlimited FlyPlates.
Sales Pitch: Summing Up
Even the most confident sales teams have trouble crafting their own pitch.
That pitch could be in person, over the phone, via social media, or by email. You can make it in a PowerPoint presentation, a Google Doc, or a Facebook post. A winning sales pitch is not something you can perfect in one go. It takes planning, practice, and, most importantly, consistency.
FlyMSG helps store your greatest hits in the cloud and improve them with FlyCuts or FlyPlates. Our sales productivity app saves you more than 20 hours per month, helps you communicate more effectively, increases engagement, and streamlines personal productivity.
A good sales pitch can make a difference between making a sale and losing a customer, so start using FlyMSG to boost your sales team results.