4 Ways to Master Your Sales Etiquette on Social Media
Chances are if you are in sales, social media is already a prominent part of your personal life. And now, thanks to social selling, it’s
June 14, 2021
What’s Changed In My 15 Years Of Marketing Leadership
Marketing leadership has changed significantly over the years. Listen in to get the inside perspective from Steven Handmaker with Assurance.
July 24, 2019
LinkedIn Tips: Tagging Photos to Connect with Buyers
Vengreso’s Mario Martinez, Jr. shares his LinkedIn tips for tagging photos and digitally engaging buyers. Watch the video or read the blog for ideas about who to tag.
July 2, 2019
3 Game Changers Sales Leaders Should Know about Selling with LinkedIn
Sales leaders need to take action on these three game changers to improve their team’s ability to create more sales pipeline and more wins.
June 11, 2019
Sales Management Check In – Are You Wasting Money on Sales Navigator?
Kurt Shaver, CSO of Vengreso, speaks to sales management about key metrics from Sales Navigator Usage Reports. Is your company using Sales Navigator’s features to the fullest?
March 19, 2019
LinkedIn Profiles Have a New Look – And We’re Excited!
The LinkedIn Profile is getting a new look. Viveka von Rosen, Vengreso’s Chief Visibility Officer explains the new features and how to prepare to take full advantage of them in your LinkedIn profile.
April 13, 2018
Leveraging Digital Sales for the 3 Tiers of Account Based Sales
Account Based Sales and Account Based Marketing are hot topics lately, but there’s a lot of variation in how people define them. In this article, Vengreso’s CSO, Kurt Shaver, identified three different tiers that fall under the umbrella of ABS/ABM, according to the many sales reps she talks to every day.
March 12, 2018
Finding and Engaging on LinkedIn Content
Learn great tips for finding, engaging and connecting with active people on LinkedIn.
January 12, 2018
4 Steps to Backup Your LinkedIn Account in the NEW User Interface
LinkedIn is a powerful career & sales tool because it helps us make connections and build relationships with people that evolve into job or sales
March 7, 2017
How To Build A Powerful Personal Brand On LinkedIn, with Viveka Von Rosen, Episode #7
If you aren’t building your personal brand on LinkedIn you are likely missing many opportunities. My guest today is THE expert at teaching sales leaders
February 1, 2017
Three Ways the Microsoft LinkedIn Acquisition Can Affect You in 2017
Bernie Borges explains three of LinkedIn and Microsoft’s planned technology integrations and how they can impact marketing and sales professionals.
January 17, 2017
You’re Driving Leads via Social ALL Wrong!
Forbes contributor Mike Templeman recently interviewed Mario Martinez Jr., founder, and CEO of Vengreso, about driving leads via social and how reps are doing it ALL
January 16, 2017
Don’t Do ¡˥∀WɹON: It’s the Key to Success in Social Sales
Mario Martinez Jr. was interviewed for the LinkedIn Sales Blog to share his insights in social sales and what it takes to be successful. He has
January 9, 2017
Social Selling Tips for Sharing Your Message on LinkedIn
In my Poolside Sales Chat episode 28 I talked about knowing why and how to share updates on LinkedIn is important in your social selling strategy. Check out these four tips.
December 21, 2016
A Cheat Sheet to Networking in the 21st Century on LinkedIn – Free eBook
David J.P. Fisher is back for his third podcast appearance on Social Business Engine. A popular speaker, coach, author, this episode serves as a valuable cheat sheet to one of his six books called Networking in the 21st Century on LinkedIn and gives away a PDF version!
December 13, 2016
How to Get a LinkedIn Post to Go Viral
Chris Beall, CEO at ConnectAndSell, explains how he attracted high-quality inbound leads to the ConnectAndSell website with a data supported LinkedIn post.
October 5, 2016
B2B Social Media Prospecting Delivers Millions
Tony Zayas is Director of Sales & Marketing at Proforma. Tony’s Social Media Sales Channel training is responsible for $5 million in new business at Proforma.
July 13, 2016
The Difference Between Following and Stalking in Sales
A proper following strategy is especially useful if the person you want to reach is conducting research about your offerings. The insights you gain by following her – not stalking her – will help you to secure a conversation with her.
July 8, 2016
How to Leverage LinkedIn for Content Marketing
LinkedIn Marketing Solutions’ Global Content Leader, Jason Miller, discusses how brands can leverage LinkedIn for content marketing.
July 15, 2015
LinkedIn Sales Navigator and Social Selling
LinkedIn expert Kristina Jaramillo discusses how LinkedIn Sales Navigator is a valuable tool. But, it alone does not make for a social selling strategy.
May 28, 2015
Four Ways to Derive Value From Your Participation on LinkedIn
Are you on LinkedIn? Here are four ways to begin deriving value from your LinkedIn connections.
August 26, 2014
6 LinkedIn B2B Company Pages That Rock
The LinkedIn Company page is another website that you own, albeit on rented digital land. As LinkedIn continues to strengthen its content marketing centricity, B2B brands who dedicate the time and resources to create strong brand messaging and engaging content, reap the benefits. There are at least 4 factors that make a LinkedIn company page effective.
April 21, 2014
7 Content Marketing Formats That Rock
This list of 7 content marketing formats represents a diverse mix that provides opportunity for you to learn which formats are most popular with your audience. A diversified mix of content formats maximize the chance of reaching your target audience across different channels, building a loyal community and producing leads or other desired outcomes.
April 9, 2013
Personal Brand Is Different Than Corporate Culture
A well defined company culture supported by employee personal branding produces the best case for effective Internet marketing results.
October 20, 2011
LinkedIn Launches Product Recommendations for Company Pages
On November 1st LinkedIn quietly launched a new feature for company profiles. A handful of companies were selected to be the first to display their products and services on their company profiles. LinkedIn is now in the process of rolling out this feature network wide.
November 10, 2010
LinkedIn 8 Content Marketing Tips
If you’re not signing into LinkedIn several times a week, you’re missing out on networking. If you’re a job seeker you should sign in every day to network and check the job listings. If you are invisible digitally, you don’t exist. LinkedIn gives you a powerful digital presence. You can create meaningful content to tell your story 24/7 on LinkedIn.
November 2, 2010
Social Networking for Job Seekers
Bernie Borges recently presented a seminar for job seekers. He presented five strategies for social networking that can turbo charge a job search. The five strategies are: Acquire the Mindset of a Triathlete, Basic Social Networking Best Practices, Social Networking Like the Pros, Become an Entrepreneur and Good Enough Isn’t. Bernie’s slide presentation is available for download.
August 27, 2010
Social Media Business Development A Step-by-Step Plan
David focused his plan on building two aspects of a client relationship – professional credibility and social credibility. LinkedIn is the platform to build professional credibility along with his blog. David is not a technology guy. So, when he decided to start blogging, he went to Google and searched “how do I build a blog?” David found Hubpages to build a blog.
May 29, 2010
B2B Content Marketing for SMB Business
B2B marketers must ask themselves, how do their websites perform in searches pertaining to their niche? Many B2B websites are just a “blow-horn” for their products and services with no meaningful calls to action, or limited opportunity to engage (if any). The reality is most B2B prospects want to get to know a business before they call them or fill out a form.
January 23, 2010
Developing a Social Media Marketing Strategy
One of the most common mistakes marketers make is thinking they need a Twitter or Facebook or LinkedIn strategy. They don’t! They need a social media marketing strategy. These web platforms become part of the execution strategy. This blog post is excerpted from Bernie Borges’ book Marketing 2.0, to offer marketers advice on how to develop a social media marketing strategy.
November 1, 2009