Vengreso Publishes State of Digital Selling with LinkedIn 2019
Vengreso, a B2B digital sales training and consulting firm, announced today availability of The State of Digital Selling with LinkedIn 2019 report.
The report summarizes key findings from 862 sales representatives surveyed in its Digital Selling Benchmark implemented across sales teams in five industries: technology, professional services, financial services, manufacturing and healthcare.
The key findings are published online and also available in a downloadable PDF format. A summary of the key findings include:
- Sales reps with higher Social Selling Index (SSI) scores of seventy or higher are linked to common habits, behaviors and successful sales results.
- Only twenty-seven percent of sales reps use the advanced search feature more than eleven times per month, indicating a basic level of understanding of how to leverage LinkedIn in selling activities.
- More than one-third of sales reps never share content with their network, implying a lack of effort to build their personal brand.
- Nearly sixty percent of sales reps don’t publish any media to their profile such as documents, videos, presentations, case studies, etc., to their profile indicating they are content with a resume style profile rather than a profile that adds value to their buyer in their journey to find a solution to a business problem.
“The findings in this report validate what we experience daily when we speak with sales leaders about the ineffective use of LinkedIn among their sales team,” said Mario Martinez Jr., Founder and CEO of Vengreso. “This report paints a clear picture for sales leaders to help them grasp the correlation between specific activities on LinkedIn such as having a social selling index (SSI) score greater than 70 and a higher achievement of quota attainment by a factor of three. In other words, sales reps with effective selling behavior on LinkedIn win more deals.”
The report includes quotes from eleven external contributors whose experience with digital selling corresponds to the positive results reps can achieve when they are properly trained to use LinkedIn in their sales cadence.
The State of Digital Selling with LinkedIn report is available for reading and download at www.stateofdigitalselling.com
Vengreso helps B2B sales professionals reach more qualified buyers and win more deals through Omnichannel selling techniques. Companies engage Vengreso to develop the content strategy their sales team needs to engage their buyers, makeover their LinkedIn profile through the lens of the buyer and perform digital sales training through live instruction and on-demand blended learning to maximize results and behavior change. Vengreso reaches 98 million people through social media, inspiring them to become the modern seller that the modern buyer demands. Progressive brands such as CenturyLink, Intelligize, Trinet, WorkFront, Woodruff Sawyer and others depend on Vengreso to empower their sales teams to create more sales conversations with qualified buyers. Learn more at https://vengreso.com.