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The report summarizes key findings from 862 sales representatives surveyed in its Digital Selling Benchmark implemented across sales teams in five industries: technology, professional services, financial services, manufacturing and healthcare.
The key findings are published online and also available in a downloadable PDF format. A summary of the key findings include:
“The findings in this report validate what we experience daily when we speak with sales leaders about the ineffective use of LinkedIn among their sales team,” said Mario Martinez Jr., Founder and CEO of Vengreso. “This report paints a clear picture for sales leaders to help them grasp the correlation between specific activities on LinkedIn such as having a social selling index (SSI) score greater than 70 and a higher achievement of quota attainment by a factor of three. In other words, sales reps with effective selling behavior on LinkedIn win more deals.”
The report includes quotes from eleven external contributors whose experience with digital selling corresponds to the positive results reps can achieve when they are properly trained to use LinkedIn in their sales cadence.
The State of Digital Selling with LinkedIn report is available for reading and download at www.stateofdigitalselling.com
Vengreso helps B2B sales professionals reach more qualified buyers and win more deals through Omnichannel selling techniques. Companies engage Vengreso to develop the content strategy their sales team needs to engage their buyers, makeover their LinkedIn profile through the lens of the buyer and perform digital sales training through live instruction and on-demand blended learning to maximize results and behavior change. Vengreso reaches 98 million people through social media, inspiring them to become the modern seller that the modern buyer demands. Progressive brands such as CenturyLink, Intelligize, Trinet, WorkFront, Woodruff Sawyer and others depend on Vengreso to empower their sales teams to create more sales conversations with qualified buyers. Learn more at https://vengreso.com.