Alex Terry interview on Conversational AI

How Conversational AI Provides Marketing and Sales a Competitive Edge


Alex Terry, CEO of Conversica is an accomplished and award-winning Internet business veteran with a strong track record of driving results and growth. Conversica, an award-winning SaaS software company, was recently named 2017 Best in Biz Enterprise Product of the Year in the sales software category. This award recognizes how Conversica’s AI-powered sales assistant is revolutionizing how businesses connect with their prospects and customers at scale.

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Conversica has built a conversational AI (Artificial Intelligence) platform deployed as sales assistants. Alex says that their AI-powered sales assistants “become part of their customers’ sales and marketing teams.” The AI-powered sales assistant is a virtual employee with a name, title, email address, and phone number. It automatically contacts and engages prospects using natural language conversation until the prospect turns into a customer, or opts out. The AI-powered sales assistants are multi-lingual and used by over 1,000 companies. More than 300 million messages have been sent through the Conversica platform. Listen to episode 188 to hear more about how Conversica’s conversational AI product works at scale.

AI is Changing the Way B2B Companies Market their Brand

Some of the earliest marketing tools were spreadsheets with the ability to create formulas. We’ve since entered a new era with AI-based tools. But Alex says we’re still in the early days and compares present-day AI tools to the Internet in 1997. Conversational AI can now interact with customers across their entire lifecycle.

New algorithms are available and faster and cheaper computing power is making AI more accessible. Conversational AI allows for advanced microtargeting and mass personalization. Having one-to-one conversations with millions of people could never be done manually. But with AI, it’s completed with well-crafted execution and at scaleFind out how conversational AI can help market your brand in this episode. 

Common Objections to Conversational AI

Alex says almost everyone starts out as a skeptic about Conversica’s AI powered sales assistant, but their minds are changed when they see the results. Conversica has contacted over 40 million leads, and over 30% of them have gotten into a conversation with the sales assistant. That’s an impressive engagement rate.

#AI isn't taking #sales jobs! The increase in qualified leads is creating a need for MORE salespeople! @myconversica @bernieborgesClick To Tweet

Alex also points out that this application of AI is not displacing salespeople. On the contrary, the increase in qualified leads is creating a need for more people on sales teams to follow up on qualified leads. A research project with Salesforce revealed that no companies were reducing the number of salespeople after introducing Conversica. It does change how salespeople are spending their time. Instead of a salesperson spending 80% of their time chasing deals, they’re spending 80% of their time focused on closing deals. Hear more about how AI is creating the opportunity to close more deals in episode 188. 

The Future of AI-Powered Marketing

Looking to the future, Alex says conversational AI assistants will continue to become smarter and easier to use. We’re at such an early stage, and it will only get better. Conversica is constantly training their virtual sales assistants for improved capabilities. Alex predicts that AI powered assistants will become a fact of life in the coming years.

AI assistants will become a fact of life in the coming years. @myconversica @bernieborges #sbeshow #AIClick To Tweet

Conversica’s AI powered assistant has other uses cases besides sales. Learn about Conversica’s other AI assistants and why Alex says conversational AI is a win for customers, salespeople, and the C-suite by listening to this episode! 


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This podcast originally appeared on Social Business Engine.

10 thoughts on “15 LinkedIn Profile Optimization Tips to Get Found This 2023”

  1. My LinkedIn account was ranking on the first page for best mommys blog keyword quite a few years back and I didn’t have any idea. While working, I stumbled upon the Analytic section of LinkedIn and saw that most of the visitors are coming from search engine later on I realized that in my profile I’ve used “Mommy’s blog” word a lot of time and that is the reason why it was ranking well on SERP. This is how I came to know about SEO and I was also amazed by the fact that how easy it was to rank for competitive keywords back then. Anyways loved your article and please share more tips on SEO.

  2. There is a lot of value in this article, especially for those looking to improve their visibility on LinkedIn. My favorite of the fifteen tips shared in this article is number nine. I’ve observed that people with custom profile links, seem to get more attention than those who haven’t customized their LinkedIn profile URL. Interesting article, thank you for taking the time to put it together.

  3. I agree with the recommendations, they are a very important part of our strategy on LinkedIn, it can give confidence to potential customers (or leaders when someone is looking for a job).

  4. People shouldn’t underestimate keywords on their LinkedIn profile! This helped potential buyers to find me on LinkedIn more easily when they searched for certain products and/or services. Thanks Viveka!

  5. Thank you for another great blog post. For the alt text and/or naming images, do you mean two to three different keyword phrases as a maximum, like this?

    B2B cybersecurity content marketing writer , technical writing cybersecurity content , cybersecurity technical writer , David Geer

    Or can you add more keyword phrases than this?

  6. All the information is very helpful which can help us to increase our Profile ranking on LinkedIn. Another big interesting article, this blog is very useful for the Optimization of my LinkedIn profile.
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