In this episode of Vengreso Customer Testimonials, Brian Mulcrone shares with us how training with Vengreso helped him come up with the brilliant idea to use a OneMob personal email video to speed up a high-end client’s decision-making process. Watch the story unfold below…Using video for sales helped @brianmulcrone engage w/ prospects. #VengresoTestimonial w/ @M_3jrClick To Tweet
If you prefer text over video, just keep on reading…
About Brian Mulcrone:
Brian is a Chicago Native in his first year with the San Francisco 49ers’ Premium Sales Staff. Before the 49ers, Brian worked with the Washington Nationals, the Cincinnati Reds and V8 Supercars in Gold Coast, Australia. Along with football, Brian has a passion for baseball, hockey, live music, and travel.
The Story: How using a video for sales can speed up a prospect’s decision-making process.
Are you using #video for sales sensibly? @brianmulcrone shares his story w/ @M_3jr #digitalsalesClick To Tweet
In his Premium Sales role with the 49ers, Brian essentially sells season tickets to fans and businesses. But the business client demands a persistent approach to gain a response. Before learning of Vengreso, Brian thought he was applying digital sales techniques sensibly. He was using modern technologies like email, social media, and digital tools endorsed by his company; however, a number of b2b prospects remained cold. Then Brian had the opportunity to attend our one-day digital sales video training program, which inspired him to try using video for sales.
Soon after the training program, Brian implemented the sales techniques he learned from Vengreso, and his business prospects have been responding! Ultimately, a high-end client became interested in using Levi’s Stadium (the 49ers’ home turf) for a business event. Usually, when it comes to venue rentals with premium packages, clients want to see the venue in person before making such an important decision. Brian understands what a time-consuming process this can be, and he wanted to make it simple and quick for his clients.
Using the knowledge he gained on sales personalization from his Vengreso training, Brian produced a virtual tour video of Levi’s Stadium that includes suggestions on each of the club spaces. Using video for sales in this way provided this high-end client a personal buying experience while speeding up the decision-making process. Result: the client LOVED the virtual presentation and continued to be in contact with Brian to lock in the event.How did #digitalsales training inspire @brianmulcrone to produce a virtual tour #video? @M_3jrClick To Tweet
Brian’s takeaway from this experience is to have the confidence to try different sales techniques. Though not highlighted in this written version of the story, Brian used more than one sales tool in this process, one of which is Calling. He kept in touch with his prospects via phone calls and text after sending a personalized email, taking to heart Vengreso CEO Mario Martinez’s advice, “Turn your online sales into offline sales.”After video emails, @brianmulcrone extended the conv w/ clients w/ this method. @M_3jr #digitalsalesClick To Tweet
You can watch the video above to hear how Brian connected with prospects via traditional selling techniques. And for business queries on how you can use Levi’s Stadium for incentivizing referrals and staff, company awards and recognition events, and other special purposes, see the details below.
You can connect with Brian through these channels:
Call: (408) 579-4429
I invite you to register for our Social Social Selling Virtual Boot camp or to schedule a 15-minute free consultation with me, Mario Martinez Jr., to learn how Vengreso can help you find the same success as Brian.