What if you knew the exact companies or individuals who are actively looking for the products or services you offer? Imagine how much more targeted your outbound marketing or prospecting could be.
That’s the exact topic we dive into in this episode of the Modern Selling Podcast with my expert guest, who is leading the way in leveraging intent-based data to revolutionize the sales game.
We welcome Mike Farrell, CEO of Green leads, to the show.
Mike is a proven high-growth leader with over 30+ years in the IT Channel and BPO-service industries with both start-up and public companies. He has direct leadership experience with seven M&A events and has expertise in leading integration teams. With Green Leads, Mike leads business growth by focusing on strategic differentiation, customer acquisition, and providing a high-touch, high-quality client experience.
Prior to Green Leads, Mike did sales consulting work, helping B2B companies optimize their digital marketing and build internal SDR teams. In addition, he served as the Chief Operating Officer of BAO and was the driving force behind their growth to become a category-leading, 200+ employee, $20M+ Outsourced SDR firm (BPO).
Listen to this cutting-edge conversation as we explore intent-based data, how to leverage its predictive power and what SDRs can do today to use it to improve their prospecting results.
Download the full episode now and jump in to hear what’s really working to give sales organizations a competitive edge on the market.
Maximize your #sales efforts 💥 with the use of #Intent-Based #Data! Learn how on this ep of @GoModernSelling #Podcast w guest Mike Farrell CEO @greenleads #modernselling @M_3Jr 🎙️ Click To Tweet

How to Use Intent-Based Data to Maximize Sales with Mike Farrell, #205
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Mario Martinez Jr.
Mario is the CEO and Founder of Vengreso. He spent 97 consecutive quarters in B2B Sales and Leadership. In 2021, he earned the #1 spot in the Top 10 Most Influential Business Leaders by Beyond Magazine and was selected as one of 20 sales influencers invited to appear in the Salesforce.com documentary film “The Story of Sales”. Mario is the host of the popular The Modern Selling Podcast.