Your LinkedIn Profile is Your Personal Website

VengresoEnhance Your Profile Your LinkedIn Profile is Your Personal Website

Your LinkedIn Profile is Your Personal Website

I was showing my LinkedIn profile to a Social Selling Boot Camp class when someone asked;

“Is that your LinkedIn profile or your website?

It was the most flattering question I’ve ever received in five years of LinkedIn training. That’s because I’ve been encouraging people to upgrade their bland, text-oriented LinkedIn profiles for years. The question made me realize that LinkedIn’s capabilities to support attention-grabbing media like documents, images, and even video has come a long way.

Here is one way to look at it. Your company has a website, right? Well, your LinkedIn profile is like your own personal website.

It should do three things that all great websites do:

1. Look great – Adding a custom background image and rich media is the best way to dress up your profile. Some media might come from your company. Some might come from you. Here is a client example:

Background Ericsson

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2. Read great – A salesperson’s LinkedIn profile should be written with their customers in mind. Bragging about how many President’s Clubs you’ve made may be impressive to headhunters and future employers, but current prospects and customers want to see how your can solve their problems. Here is an example:

Summary
3. Convert great – There are multiple possible Calls to Action associated with a seller’s LinkedIn profile. The goal is to generate a lead of some type; a phone call, an email, or a LinkedIn invitation. Make sure to make it for prospects to connect with you. Here is a client example:

TP Background

Do you want to learn more about upgrading your LinkedIn profile and winning more busienss with advanced LinkedIn sales skills? Check out the final public Social Selling Boot Camp of the year. This virtual program for individuals and small teams starts September 14.

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Kurt Shaver

Kurt Shaver is a co-founder and Chief Sales Officer of Vengreso. Kurt is an expert at getting sales teams to adopt new sales tools and techniques. Through a successful career in technology sales, Kurt learned what it takes to reach B2B decision makers. As a VP of Sales for a global software company, Kurt was the executive sponsor of a Salesforce.com rollout. That’s how he learned what it takes to get salespeople to adopt new tools and techniques. That knowledge led to him launch his own Salesforce consulting business in 2008. When LinkedIn went public in 2011, Kurt recognized that LinkedIn would be the next great sales technology and that it would require expert training. He pivoted his business and now has over 10,000 hours of experience training corporate sales teams like CenturyLink, Ericsson, and TelePacific Communications. Kurt is the creator of the Social Selling Boot Camp and is a member of the National Speakers Association. He frequently speaks at corporate sales meetings and conferences like Dreamforce, Sales 2.0, and LinkedIn’s Sales Connect.

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