If you’re feeling frustrated by the lack of response to your personalized sales messages, where your efforts to connect with prospects seem to fall flat, then you are not alone! Despite your attempts to craft tailored messages and engage with potential clients, you may find that your outreach process is inefficient and unproductive. Instead of seeing increased engagement and con, you may be experiencing a cycle of wasted time and missed opportunities.
In this episode of The Modern Selling Podcast, Mario Martinez Jr., the CEO and founder of Vengreso, delves into the challenges faced by sales professionals in creating personalized engagement with buyers. He introduces FlyMSG.io, an innovative tool developed by his company, designed to streamline the process of crafting customized messages. Mario’s expertise in digital sales prospecting and his company’s focus on enhancing sales messaging for prospecting make him a credible source on this topic.
The episode covers the inefficiencies of traditional outreach methods, the importance of personalization, and the introduction of AI-powered tools like FlyEngage AI and FlyPost AI to scale engagement efforts. The conversation emphasizes the significance of contextual relevance, personalization, and maintaining visibility across various touchpoints to improve buyer engagement. Sales professionals struggling with personalized messaging and seeking to enhance their outreach process should tune in to gain insights on leveraging AI tools like FlyMSG.io to save time and increase productivity while maintaining a personal touch in their buyer interactions.
The name of the game is not Spray and Pray. The key to success is personalization and contextually relevant messaging. – Mario Martinez Jr.
In this episode, you will be able to:
- Engage buyers with AI to boost sales efficiency.
- Streamline personalized messaging with FlyMSG.io
- Overcome challenges of email marketing with personalization.
- Increase buyer engagement through strategic social channel use.
- Scale prospecting efforts while maintaining a personal touch.
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The key moments in this episode are:
00:00:08 – Introduction
00:01:41 – Using AI for Buyer Engagement
00:03:17 – The Problem with Sales Messaging
00:07:54 – Templates and AI
00:11:29 – The Future of Personalization
00:14:59 – The Challenge of Engaging with B2B Buyers on Social Media
00:18:42 – Introducing Fly Engage AI and Fly Post AI
00:20:16 – Leveraging Connections and Building Engagement
00:21:39 – Maximizing the Benefits of LinkedIn Engagement
00:28:40 – Using AI to Improve Productivity
00:29:47 – Engaging with Connections on LinkedIn Sales Navigator
00:30:18 – Text Expander for Template-Based Messaging
00:31:06 – Importance of Consistency and Quality
00:31:38 – Getting Started with Fly Message
Timestamped summary of this episode:
00:00:08 – Introduction
Mario Martinez Jr. introduces himself as the CEO and founder of Vengreso, the creator of FlyMSG.io He explains that the podcast aims to help sales professionals grow their sales numbers at scale.
00:01:41 – Using AI for Buyer Engagement
Mario discusses how FlyMSG, a free personal writing assistant and text expander application, can help sales professionals increase their prospecting engagement by up to 40%. He emphasizes that FlyMSG.io is not a bot and encourages listeners to try it.
00:03:17 – The Problem with Sales Messaging
Mario explains that many sales professionals struggle with writing effective sales emails and messages. He discusses the importance of using templates to save time and ensure consistency in messaging. He introduces FlyMSG as a solution to this problem.
00:07:54 – Templates and AI
Mario discusses how FlyMSG combines templates and AI to help sales professionals engage with their target audience. He explains that the platform allows users to quickly deploy pre-written messages with just a few keystrokes. He emphasizes the importance of personalization in sales messaging.
00:11:29 – The Future of Personalization
Mario highlights the impact of personalization in sales messaging, especially with Google’s new policies on spam. He emphasizes the need for individualized and relevant messaging to improve response rates and avoid being marked as spam.
00:14:59 – The Challenge of Engaging with B2B Buyers on Social Media
Sellers face the challenge of engaging with B2B buyers on social media platforms like LinkedIn. Email and phone have low effectiveness, but using additional channels like text, LinkedIn, or video can increase engagement by up to 40%. However, the time-consuming process of finding relevant posts and crafting authentic responses hinders scalability and efficiency.
00:18:42 – Introducing Fly Engage AI and Fly Post AI
Fly Engage AI and Fly Post AI are tools designed to address the challenges of engaging with buyers on LinkedIn. Fly Engage AI analyzes an individual’s posts and helps sellers write relevant responses, saving time and increasing scalability. Fly Post AI allows users to generate thought leadership posts on any topic, with AI-generated content that can be personalized for maximum impact.
00:20:16 – Leveraging Connections and Building Engagement
Sellers can leverage connections on LinkedIn to build engagement and maintain visibility. By sending personalized connection requests and following up with valuable content, sellers can stay on the radar of their target buyers. Building a multi-channel approach that includes messaging, commenting, and posting content helps establish a strong presence and increase the chances of success.
00:21:39 – Maximizing the Benefits of LinkedIn Engagement
Engaging with buyers on LinkedIn offers several benefits, including increased visibility and extended exposure through newsfeeds. Sellers can maximize these benefits by implementing a connection request strategy, sending personalized messages, and consistently posting valuable content. By utilizing human-assisted AI and maintaining a genuine,
00:28:40 – Using AI to Improve Productivity
Mario discusses the benefits of using human-assisted AI to remove emotion and focus on tasks. He demonstrates how to use AI to edit and tag posts, as well as engage with connections on LinkedIn Sales Navigator.
00:29:47 – Engaging with Connections on LinkedIn Sales Navigator
Mario explains how AI can be used on LinkedIn Sales Navigator to engage with connections. He shows how to view posts and leave comments directly within the platform, making prospecting more efficient.
00:30:18 – Text Expander for Template-Based Messaging
Mario introduces the text expander feature, which works on various online platforms. He demonstrates how to search for and insert pre-defined message templates, saving time and ensuring consistency in communication.
00:31:06 – Importance of Consistency and Quality
Mario emphasizes the importance of consistency in messaging, from using hashtags to maintaining a cultural component within a team. He highlights the role of Fly Message in improving time, quality, and scalability in sales.
00:31:38 – Getting Started with Fly Message
Mario directs listeners to visit flymsg.io to set up an account and access a 14-day trial. He mentions the Sales professional plan, which includes unlimited access to Fly Message tools and 14 hours of sales prospecting training.
Streamline Personalized Messaging
Personalized messaging is a cornerstone of effective sales strategy. Yet, it often becomes tedious and time-consuming, making it challenging to scale. Tools like FlyMSG.io help in personalizing messages at scale, thereby significantly reducing time and effort, enhancing productivity, and leveraging the personal touch to drive impactful conversations with potential buyers.
Engage Buyers with AI
Artificial Intelligence (AI) has revolutionized many aspects, and the sales industry is no exception. AI empowers sales professionals to engage more effectively and efficiently with their potential buyers. Tools like FlyEngage AI and FlyPost, from the FlyMSG family, harness the power of AI, not only offering excellent time-saving solutions but also providing valuable insights into buyer habits, significantly enhancing engagement strategies.
Overcome Email Marketing Challenges
Email marketing is often fraught with challenges such as low response rates and high spam complaints. But, by incorporating AI-powered tools like FlyMSG.io and adhering to effective strategies, sales professionals can navigate these hurdles. Not only does this enhance email deliverability, but significantly improves engagement rates, driving a higher return on investment and paving the path for successful buyer engagement.
Watch the video version for this episode here:
The resources mentioned in this episode are:
- Download FlyMSG.io: Go to the Chrome store or website and download FlyMSG, the free personal writing assistant and text expander application.
- Try it out: Once you have downloaded FlyMSG, give it a try and see how it can help increase your prospecting engagement with LinkedIn by up to 40%.
- Increase your sales numbers: Utilize FlyMSG to improve your sales numbers at scale. Use the app to create personalized and engaging messages to your target audience.
- Create buyer engagement: Use FlyMSG to create buyer engagement by crafting effective and attention-grabbing emails. The app provides templates and suggestions for subject lines, message content, and more.
- Save time: With FlyMSG, you can save time by using pre-built templates for common sales scenarios. Simply type a few keystrokes and the entire message will be generated for you.
- Enhance prospecting: FlyMSG.io can help you enhance your prospecting efforts by providing AI-powered suggestions and recommendations. This can help you tailor your messages to specific buyers and increase your chances of getting a response.
- Drive inbound leads: By utilizing the features of FlyMSG, you can drive inbound leads by creating personalized
