Ever felt like you’re on a treadmill, running after sales targets but never quite catching up? Maybe it’s time to pause and reassess.
Sales training: two words that hold the potential to change your game entirely. Gazing up at the daunting mountain, a skilled guide provides the necessary tools for success – sales training programs designed to transform your game. It seems daunting until an experienced guide hands you climbing gear – tools designed for success.
This post is your metaphorical guide through different types of sales training programs available and their benefits. We’ll explore top-notch companies providing these services, including our number one pick: Vengreso’s FlyMSG Sales Pro for Teams program.
We’ll also help you navigate choosing the right company for your needs and implementing successful strategies in-house. Curious about whether virtual or in-person sessions work better? Or how long-term retention can be achieved?
Your answers await…
What is Sales Training?
Sales training is a process to equip salespeople with the capabilities they need to be successful in their roles and make deals. It involves developing strategies and techniques that help knowledge workers engage potential customers and close deals.
No single technique is suitable for all scenarios in sales training; it relies on elements such as business size, sector, product or service type. This Salesforce article offers a great insight into the dynamics of this concept.
The Need for Sales Training
In a fiercely competitive market, just relying on the quality of your products or pricing is not enough. Your team’s ability to understand customer needs and position your offerings as solutions are key success determinants.
This necessitates effective sales training – a critical tool that helps teams get better at what they do: selling. A well-trained sales force doesn’t just sell products; they build relationships with clients leading to repeat business over time.
*Pro tip: In a modern world, logo animators and graphic designers can have a significant influence on effective sales training by helping create visually appealing and engaging training materials. These professionals can design visually impactful logos, banners, and presentations that capture the attention of sales trainees and enhance their understanding of key sales concepts.
The Structure of Sales Training Programs
A typical program might include topics such as understanding buyer behavior, mastering negotiation tactics, learning how to overcome objections efficiently and closing deals successfully. But remember – each organization has unique requirements.
From my own personal experience in the world of sales and sales enablement, I can 100% tell you that companies using structured programs see significant improvement in their results.
Beyond Just Techniques: The ‘Soft’ Side of Selling
Throughout my 20+ years in the sales world, I found that sales training isn’t just about mastering techniques; it also covers the ‘soft’ side of selling. This includes developing interpersonal skills, emotional intelligence, and adaptability – all critical for building trust with clients.
Harvard Business Review’s article on pandemic-era sales underscores this aspect well: in today’s digital-first world, relationship-building is more crucial than ever before.Want to up your #sales game? #Salestraining isn't just tactics—it's about understanding customers, building trust and adaptability. No one-size-fits-all here, but the results are worth it. @M_3Jr #SuccessInSelling Click To Tweet
Types of Sales Training
Sales training exists in a variety of forms, tailored to the specific needs of businesses and their personnel. These methods include onsite programs, online or on-demand offerings, and hybrid models that blend elements from both.
Onsite Sales Training Programs
An onsite sales training program, as its name suggests, takes place at your business location. This traditional model offers the advantage of in-person instruction, enabling trainers to give immediate feedback and support. But it’s not without drawbacks. As a Keynote speaker myself, I can asure you – it often requires a significant investment in time and resources.
Online or On-Demand Sales Training Programs
The rise of technology has made way for online or on-demand sales training programs. These platforms let your team learn at their own pace from any location with internet access—a convenient option especially amidst today’s remote work trend.
Companies like Udemy, offer vast libraries of courses covering every aspect of selling techniques imaginable—right at your fingertips anytime you need them.
Hybrid Sales Training Programs
A compromise between these two is a hybrid model which combines onsite learning sessions with ongoing digital content access. Personally, this is my favorite type of learning environment. It provides the immediacy of personal instruction along with the flexibility offered by online tools.
For instance, companies such as Vengreso offer solutions that marry physical workshops alongside extensive digital sales programs and learning modules – getting you the best bang for your buck.
When choosing among these types, consider factors such as budget constraints (onsite tends to be pricier), team availability (online offers flexibility), and your preferred learning style (hybrid gives you the best of both worlds). With so many options available, there’s a sales training solution out there that will fit just right for your organization.Dive into the world of #sales training. From onsite programs for real-time feedback to on-demand online courses like Udemy, and hybrid models by Vengreso combining both. Choose what fits your team's needs best. #SalesTraining Click To Tweet
Benefits of Sales Training
Trust me when I tell you that sales training brings a bounty of benefits to knowledge workers, in their carreer as well as their personal life. Sales training isn’t just about getting people to purchase what you’re offering, but rather honing their capacity for critical thought, communication abilities, and an insight into human conduct. All of this while also being able to identify a problem and hopefully being able to provide a solution.
The Art Of Persuasion
Persuading someone isn’t simply convincing them to buy what you’re selling; it’s more about making them realize how your product or service can solve their problems. Effective sales training gives employees this crucial skill set.
Critical Thinking and Problem Solving Skills
A well-trained salesperson is a problem solver who knows how to analyze customer needs accurately. They learn critical thinking skills that help anticipate potential issues before they arise.
Better Communication Skills
No one denies the importance of effective communication in sales. Good sales training programs enhance verbal and non-verbal communication abilities which are essential for creating rapport with clients and closing deals successfully.
An Understanding Of Human Behavior
In-depth understanding of buyer psychology helps salespeople tailor their approach based on individual client preferences – another key takeaway from good quality sales training sessions. Studies show this increases success rates dramatically.Boost your #sales game. Learn #persuasion, critical thinking, and ace #communication. Understand buyer behavior to solve customer problems effectively. @M_3Jr #SalesTrainingBenefits ️ Click To Tweet
Vengreso’s FlyMSG Sales Pro for Teams
Transforming your sales team into revenue-generating champions isn’t an overnight task. It takes the right tools, a dynamic approach, and a comprehensive training program like Vengreso’s FlyMSG Sales Pro for Teams.
FlyMSG is more than just another sales training course—it’s about mastering modern selling techniques that can drive remarkable results.
A New Approach to Modern Selling
This innovative program dives deep into practical methods of prospecting in today’s digital world. The goal? To help your teams not only meet but exceed their targets consistently.
The focus is on real-world application over theoretical concepts. That means every session aims at empowering participants with actionable strategies they can use immediately after the training ends.
Incorporating High-Tech Tools
Beyond traditional sales skills, Vengreso also provides cutting-edge technology to support learning and execution—like its unique ‘Flywheel Effect’ technique.
This strategy helps align all elements of your sales process—from lead generation through closing deals—to create seamless experiences for customers while boosting productivity within your team.
Tailored Training Program
No two businesses are alike—and neither should be their approach towards selling. Vengreso recognizes this by offering customized programs designed specifically around each company’s unique needs and challenges.
With Vengreso’s flexible courses, you get exactly what you need: whether it’s mastering social selling, refining communication skills or enhancing CRM utilization.
Speaking of social selling, check out 4 ways to master your sales etiquette on social media right here:
Retaining and Applying Sales Training
Vengreso’s approach doesn’t stop at providing training—it ensures that the knowledge sticks around long after.
This is achieved by using scientifically proven retention techniques such as testing effect, spacing effect, and chunking technique—all designed to help your team not just learn but retain information for a lasting impact.
Research suggests these methods can drive significant improvements in memory recall—critical when it comes to turning new sales strategies into everyday habits.
With Vengreso’s FlyMSG Sales Pro for Teams, you’re not just getting another sales training program. This is a real game-changer. It employs cutting-edge selling techniques and advanced tools to let your team smash their targets time after time. Every course is custom-made to fit your specific business needs, prioritizing practical application over theory. And the best part? They make sure that this valuable knowledge stays with your team long-term through proven retention strategies.
Top 20 Sales Training Companies
The landscape of sales training is diverse, offering a range of programs tailored to various needs. Here’s an overview of the top 20 companies leading the way.
1. Vengreso – FlyMSG Sales Pro for Teams – Sales Prospecting Training
Vengreso, taking the lead spot, provides modern sales mastery with their FlyMSG Sales Pro program. This program focuses on prospecting techniques that drive revenue growth and foster team unity.
2. Negotiation Experts
Next up are Negotiation Experts and their Sales Negotiation Training program. They specialize in improving your negotiation skills to secure profitable deals without damaging client relationships.
3. Sandler Training
In third place we have Sandler Training, who focus on building lasting behaviors and attitudes necessary for sustained success through reinforcement training methodology.
4. Action Selling
Moving forward, let’s not forget about Action Selling. Their approach concentrates on customer interaction stages ensuring more productive outcomes from each conversation you engage in with potential clients.
5. Dale Carnegie
No list would be complete without mentioning Dale Carnegie. Known globally, they provide comprehensive courses focusing mainly on communication skills which form an integral part of any successful sale strategy.
6. JBarrows Training
Another notable player is JBarrows Training. They offer high-energy sales training focusing on practical strategies that can be immediately implemented for quick results.
7. The Brooks Group
If you’re looking for a custom approach, The Brooks Group designs tailored programs to fit your specific business needs and goals.
8. ValueSelling Associates
ValueSelling Associates, a key player in the field, gives us straightforward frameworks to make sense of complex situations. The program begins by involving leadership to identify the underlying reasons for sales problems. ValueSelling Associates then create a customized and practical program that can be owned and managed by the sales team leadership.Dive into the diverse landscape of #sales training with top dogs like Vengreso, Negotiation Experts, and Sandler Training. Sharpen your #skills from #prospecting to negotiation for growth. #SalesTraining @M_3Jr Click To Tweet
9. Hubspot’s Inbound Sales Training
HubSpot’s Inbound Sales Training is a comprehensive program that focuses on modern sales techniques centered around the principles of inbound methodology. It covers crucial aspects such as understanding buyer personas, leveraging technology for sales enablement, honing communication skills, and managing the sales pipeline. The training emphasizes relationship-building, guiding sales professionals to engage authentically, address customer needs, and drive conversions through tailored solutions. Through modules, videos, and practical exercises, it equips participants with the skills needed to adapt to evolving buyer behavior and drive revenue growth by aligning sales approaches with today’s customer preferences.
10. Richardson Sales Performance
Renowned for its sales training expertise, Richardson Sales Performance offers comprehensive programs focused on enhancing sales skills, including consultative selling, negotiation, and sales coaching. Their training emphasizes building strong client relationships, understanding buyer needs, and effective communication strategies to drive successful sales outcomes.
11. Sales Readiness Group’s Sales Management Training
This program specializes in sales management, covering leadership skills, team development, and strategic sales planning. It focuses on equipping sales managers with the tools to lead high-performing teams, implement effective sales strategies, and optimize sales processes for improved performance.
12. Insight Selling
Centered around understanding customer needs and providing unique insights, Insight Selling by RAIN Group emphasizes uncovering opportunities by delivering value through tailored solutions. This program focuses on positioning sales professionals as trusted advisors who offer valuable perspectives to prospects, enabling them to make informed decisions.
13. Corporate Visions’ Training and Consulting
Corporate Visions offers training and consulting services focusing on messaging, storytelling, and negotiation strategies. Their programs help sales teams craft compelling messages, engage buyers through storytelling, and master negotiation techniques to win more deals.
14. Introduction to Sales by GoSkills
Geared towards beginners, GoSkills’ Introduction to Sales program provides foundational knowledge covering sales techniques, customer relationship management, and effective communication in sales. It’s designed to equip individuals with a solid understanding of sales fundamentals to kickstart their careers in sales.
15. Inside Sales Training by SalesBuzz
An online course, SalesBuzz offers inside sales training that focuses on enhancing phone-based sales skills, emphasizing effective communication, objection handling, and closing techniques. This program equips sales professionals with the tools to excel in the dynamic world of inside sales, providing strategies to build rapport, qualify leads, and drive conversions through impactful phone interactions.
16. SalesScripter’s Prospecting Advanced Techniques
Another online sales training course is SalesScripter’s Sales Prospecting Advanced Techniques. SalesScripter’s program delves into advanced prospecting techniques, guiding sales professionals through targeted approaches to prospecting, leveraging tailored scripts, and personalization strategies. It emphasizes refining prospecting efforts, overcoming objections, and nurturing leads using customized scripts and tactics for higher conversion rates.
17. ASLAN Sales Training
ASLAN’s sales training program focuses on sales methodology, emphasizing buyer-centric approaches, active listening, and consultative selling. Their training equips sales teams with skills to understand customer needs deeply, engage effectively, and navigate complex sales scenarios by fostering meaningful relationships with buyers.
18. SalesDock Academy
SalesDock Academy offers a comprehensive sales training curriculum covering various aspects of the sales process, including lead generation, sales pipeline management, and customer relationship building. Their program provides practical tools and strategies to streamline sales processes and enhance customer engagement for improved sales performance.
19. Strategic Social Selling by Tony Hughes
Tony Hughes’ program emphasizes leveraging social media for strategic selling, guiding sales professionals on using platforms like LinkedIn for relationship-building, content sharing, and engaging with prospects in a meaningful way. This training focuses on utilizing social selling techniques to expand networks, nurture leads, and drive sales opportunities through digital channels.
20. Accelerate Your Sales by Jill Konrath
Jill Konrath’s programis designed to help sales professionals accelerate their sales cycles by providing insights into buyer psychology, effective sales strategies, and leveraging technology for sales acceleration. It offers practical advice, actionable techniques, and real-world examples to increase sales productivity and drive faster sales outcomes.
How to Choose a Sales Training Company
I can tell you from personal experience that selecting the right sales training company can seem like a daunting task, but with some strategic thinking and clear criteria in mind, it becomes an achievable mission. Here are key considerations when making your decision.
Understand Your Team’s Needs
To start, you need to clearly define what your team needs from a sales training program. This involves understanding their current skills level and identifying areas that need improvement. Consider conducting an internal survey or consultation process to gather this information effectively.
Evaluate The Trainer’s Expertise
The quality of trainers is paramount in any effective sales training program. Ensure they have relevant industry experience and proven success in delivering impactful trainings. Research about their reputation by looking at testimonials or case studies on Vengreso’s website, for example.
Analyze Their Methodology And Content
Different companies use different methods for imparting knowledge such as onsite sessions, online modules or hybrid models combining both aspects. Evaluate which one suits your team best based on their learning preferences and schedule availability.
Moreover, check if the content aligns with modern selling techniques while being adaptable enough to cater specifically to your business’ unique challenges. Consider using something like Vengreso’s FlyMSG Sales Pro approach which uses real-world scenarios through video-based exercises – fostering engagement and long-term retention among learners.
Measure Potential ROI (Return On Investment)
Pricing shouldn’t be the only factor influencing your decision; instead focus more on value proposition i.e., what will be returned against investment made? Ask questions about how past clients experienced increased revenue growth, improved customer satisfaction rates or boosted team morale post-training.
Look for Ongoing Support and Follow-Up
Just one training session might not be enough to spark lasting changes. Aim for firms that offer continuous help through things like follow-up courses, coaching sessions or resources such as Vengreso Blog.
Choosing the perfect sales training company can be a challenge, but it’s totally achievable if you’ve got clear goals and standards. Kick things off by getting to grips with your team’s needs – understand their skills and areas they need to beef up. Dig into the trainers’ industry background and history of delivering successful trainings. Consider their teaching methods: is it in-person, online or a blend? Make sure what they’re teaching lines up
Implementing a Successful Sales Training Program
To implement a successful sales training program, it’s crucial to start with an understanding of your team’s needs and learning styles. “Not planning is tantamount to plotting failure.” This maxim applies just as much to the implementation of a successful sales training program.
Determine Your Team’s Needs
Begin by identifying what your team needs from this training. Do they need help refining their pitch? Or do they struggle more with handling objections or closing deals? Get insights into these questions before deciding on the content of your program.
A well-planned sales training needs analysis can provide valuable information about where improvements are needed most.
Selecting the Right Type of Training
Picking the right type of sales training is also critical in ensuring its success. Whether it be onsite, online or hybrid programs, select one that fits best with how your team learns and works together. Remember that no two teams are identical – what works for others may not work for yours.
Vary Your Teaching Methods
Mix up teaching methods within each session to keep engagement high. Incorporate lectures but balance them out with interactive sessions like role-plays and simulations so participants get practical experience too. Research shows that variety helps retention rates among learners.
Sales Process Reinforcement Techniques
- The Testing Effect:
Research shows that frequent testing helps reinforce learning. Make sure to incorporate quizzes and tests into your training program.
- The Spacing Effect:
A proven technique in memory retention, spacing out the learning sessions can help ensure long-term knowledge absorption by avoiding cramming information all at once.
- The Chunking Technique:
Planning a #sales training program? Start by understanding your team's needs and #learning styles. Remember, the right mix of teaching methods boosts engagement and retention. #SalesTraining #SuccessTips by @M_3Jr Click To Tweet
Psychology defines ‘chunking’ as the process of breaking down complex information into smaller, more manageable units or “chunks”. This technique aids in easier processing and understanding, specially when dealing with complex and intricate concepts.
Sales Training Topics to Create Your Own Sales Training
Creating a robust and effective sales training program requires an understanding of key topics that will boost the performance of your team. These include product knowledge training, effective listening skills, sales process mastery, prospecting, problem-solving skills, CRM training, handling objections, pitch sessions and closing skills training.
Product Knowledge Training
A deep understanding of what you’re selling is fundamental for any successful sale. It allows a rep to confidently answer questions and overcome objections. To enhance this skill set within your team members, Salesforce suggests detailed walkthroughs of products or services on offer.
Effective Listening Skills
In addition to being good talkers, great sellers are also active listeners who can pick up on subtle cues from their prospects. Developing these skills takes practice but it’s worth every minute spent because it lets you better understand customer needs.
Sales Process Mastery
The sales process, from lead generation through prospecting right down to closing deals, is crucial in driving success in sales roles. Understanding each step intimately helps reps navigate complex buyer journeys effectively.
A modern-day seller cannot function without adeptness at using Customer Relationship Management (CRM) tools like Salesforce or HubSpot, which aid tracking leads and managing relationships. This CRM training guide from Copper is a great resource to get started.
*Pro-Tip: Check out the following video to learn how to use FlyMSG the auto text expander directly on HubSpot:
No sales journey is devoid of objections, but how you handle them can make or break the deal. Salespeople need to learn strategies that will help them gracefully and effectively overcome these obstacles. HubSpot’s guide on handling common sales objections could be helpful in this regard.Looking to supercharge your #sales team's performance? Focus on these must-have #salestraining topics: product knowledge, active listening, mastering the sales process, CRM skills and handling objections. Knowledge is power! @M_3Jr Click To Tweet
What’s Better In-person Sales Training or Virtual Sales Training
The question of whether in-person sales training trumps virtual sales training, or vice versa, is a common one. But it isn’t about which mode of delivery is better overall; rather, the focus should be on how each method impacts information retention and habit change over time.
In-Person Sales Training: An Intense Knowledge Boost
In-person sales training sessions can be highly interactive and dynamic. They give participants an opportunity to engage with trainers directly, ask questions in real-time and practice their skills through role-plays. These benefits make face-to-face instruction particularly useful for intensive learning periods that span 1-2 days.
But here’s the rub – while these workshops may deliver a wealth of knowledge quickly, they might not guarantee long-term memory retention if key concepts aren’t continually reinforced post-training.
Virtual Sales Training: The Slow-and-Steady Winner?
Moving onto virtual sales training – think marathon rather than sprint. A virtual learning environment allows learners to absorb content at their own pace across extended timelines like 60-90 days for a single topic area.
This slow-drip approach helps ensure trainees internalize important lessons before moving onto new ones. Research suggests this spaced-out methodology improves long-term retention rates significantly as compared to massed learning (where all material is learned at once).
A Balance Between Both Worlds?
Sometimes though, businesses find themselves needing elements from both styles of teaching – hence why hybrid models are gaining traction lately. Hybrid methods combine synchronous (real-time) interactions found in traditional classroom settings with asynchronous (self-paced) elements characteristic of online courses. The idea here is to harness the best of both worlds and tailor learning experiences based on individual needs.
Let’s Not Forget Retention Strategies
Whichever delivery method you pick, it’s crucial to use powerful retention tactics like the testing effect, the spacing effect, and chunking in your training schemes. These strategies make sure that salespeople don’t forget.
Deciding between face-to-face or online sales training isn’t about choosing the best. It’s all about how each approach aids in keeping information and altering habits long-term. In-person meetings are fantastic for deep, hands-on learning, while online sessions let folks soak up knowledge at a comfortable speed. But don’t forget – no matter the style, potent memory tactics like exams, spacing out lessons, and breaking down info into manageable parts remain key.
3 Strategies to Drive Long Term Retention of Sales Training
The key to effective sales training lies not only in the delivery but also in long-term retention. To ensure your team retains and applies their learning, you need strategies that engage them beyond a one-time session.
The Testing Effect: Learn by Doing
Research has shown that frequent testing enhances knowledge retention more than rote studying. This method is known as the ‘testing effect’. But don’t just administer tests – give constructive feedback on performance too. It helps trainees understand where they can improve.
The Spacing Effect: Distribute Learning Over Time
A second technique for better recall is the ‘spacing effect’. By spreading out learning sessions over time rather than cramming everything into one intensive session, learners have a chance to digest and internalize information before moving on to new content. This spaced repetition makes sure each concept sticks before introducing more complexity.
The Chunking Technique: Break Down Complex Concepts
In psychology, ‘chunking’ refers to breaking down complex information into smaller, manageable units or chunks—think bite-sized lessons instead of an overwhelming feast of knowledge all at once. The chunking technique facilitates easier processing and understanding—a vital aspect when dealing with complicated sales concepts or procedures.
Practical Application within Sales Training Programs
- To implement these techniques effectively within your sales enablement strategy, start with setting up regular quizzes based on recently taught topics — this leverages the testing effect by actively recalling what was learned previously.
- Distribute your training schedule over several weeks or even months instead of a few days — this puts the spacing effect into action, giving trainees time to absorb and practice new skills between sessions.
- Break down complex topics into smaller segments that can be easily digested—this is chunking in action. It not only makes understanding easier but also aids in retention.
By merging these three strategies, your team’s knack for holding onto knowledge will see a serious boost.
Boost long-term sales training retention by using the ‘testing effect’ with regular quizzes and feedback, applying the ‘spacing effect’ to distribute learning over time, and breaking down complex topics into manageable chunks through ‘chunking’. Implement these strategies for a significant improvement in your team’s knowledge hold.
FAQs in Relation to Sales Training
What should a sales training include?
Sales training needs to cover product knowledge, effective listening skills, the sales process, prospecting, problem-solving skills, CRM usage, handling objections, and closing deals.
What are the five methods of sales training?
The top five methods are on-the-job coaching, role-playing exercises, online courses or webinars (e-learning), group workshops/seminars, and one-on-one mentoring.
What is the most effective sales training method?
No one-size-fits-all here. The best method hinges on your team’s needs and learning styles. A blend of different techniques often yields solid results though.
What is a sales training program?
A program that helps your crew master key selling tactics and strategies. It can boost their performance as well as your bottom line if done right.
Sales training can be a transformative force, providing the guidance necessary to make achieving targets less daunting. With the right guide, climbing towards your goals may appear less intimidating.
There are many types of programs out there – onsite, online and hybrids. Each has its own strengths.
Vengreso’s FlyMSG Sales Pro for Teams tops our list of sales training companies that provide real value. But remember: one size doesn’t fit all when it comes to choosing a company.
A successful implementation strategy can transform your team into revenue-generating powerhouses while focusing on specific topics will help build key skills effectively.
In-person or virtual? Both have their merits but retention over time matters most. Strategies like testing effect, spacing effect and chunking technique drive long-term learning impact!
Take it from me: Sales training isn’t just about hitting numbers – it’s about fostering growth, knowledge and lasting change.