Why You Need a Self-Branding Strategy for Sales


Did you know salespeople can vastly improve their results with a self-branding strategy? It’s true! Branding isn’t just something for your company to worry about.

Mark Hunter, The Sales Hunter, recently spoke with Vengreso’s CEO, Mario Martinez, Jr., about creating a personal branding strategy for sales. To learn more about the importance of personal branding and gain valuable tips for your self-branding strategy, watch the video below or continue reading!

Did you know #sales people can vastly improve their results with a self-branding strategy? It’s true! Find out how from @TheSalesHunter and @M_3Jr. #PersonalBranding #DigitalSellingClick To Tweet

Self-Branding 101 for Salespeople

Today’s consumers and your prospects are looking at your online profiles. What impression are they getting about your brand?

Optimizing your personal branding for sales doesn’t have to take hours. Mark and Mario agree that you can position yourself as a person of influence in only five to ten minutes a day. Simply find content to share, engage in conversations, and give people a general idea of who you are as an individual and as a salesperson.

Here’s a few questions from Mario that you should answer in your LinkedIn Profile:

DON’T brag on your social media profiles and be cautious about being too “salesy.” Otherwise, you WON’T attract prospects to your InMail or email inbox.

If you’re a novice to digital selling, remember that posting alone isn’t going to make sales. Digital selling is about building relationships and helping people. Don’t pigeon-hole yourself to one medium; use them all! And as Mario says, “Strive to turn every online conversation into an offline discussion.”

This is part two of a three-part series with Mark Hunter. Catch part one about omnichannel prospecting here.

DON’T brag on your social media profiles and be cautious about being too 'salesy.' Otherwise, you WON’T attract prospects to your InMail or email inbox. Learn more #PersonalBranding tips from @TheSalesHunter and @M_3Jr. #DigitalSales #LinkedInTipsClick To Tweet

Jump into digital selling with Vengreso’s 10 Steps to Launching a Digital Sales Program. Don’t miss the advice in Step six about creating buyer-centric LinkedIn profiles!

10 steps to launching a digital sales transformation program

10 thoughts on “15 LinkedIn Profile Optimization Tips to Get Found This 2023”

  1. My LinkedIn account was ranking on the first page for best mommys blog keyword quite a few years back and I didn’t have any idea. While working, I stumbled upon the Analytic section of LinkedIn and saw that most of the visitors are coming from search engine later on I realized that in my profile I’ve used “Mommy’s blog” word a lot of time and that is the reason why it was ranking well on SERP. This is how I came to know about SEO and I was also amazed by the fact that how easy it was to rank for competitive keywords back then. Anyways loved your article and please share more tips on SEO.

  2. There is a lot of value in this article, especially for those looking to improve their visibility on LinkedIn. My favorite of the fifteen tips shared in this article is number nine. I’ve observed that people with custom profile links, seem to get more attention than those who haven’t customized their LinkedIn profile URL. Interesting article, thank you for taking the time to put it together.

  3. I agree with the recommendations, they are a very important part of our strategy on LinkedIn, it can give confidence to potential customers (or leaders when someone is looking for a job).

  4. People shouldn’t underestimate keywords on their LinkedIn profile! This helped potential buyers to find me on LinkedIn more easily when they searched for certain products and/or services. Thanks Viveka!

  5. Thank you for another great blog post. For the alt text and/or naming images, do you mean two to three different keyword phrases as a maximum, like this?

    B2B cybersecurity content marketing writer , technical writing cybersecurity content , cybersecurity technical writer , David Geer

    Or can you add more keyword phrases than this?

  6. All the information is very helpful which can help us to increase our Profile ranking on LinkedIn. Another big interesting article, this blog is very useful for the Optimization of my LinkedIn profile.
    I also get much knowledge from this blog.
    thank you keep sharing.

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