The 5 Biggest Mistakes in Social Media Monitoring
Rebecca Lombardo and Eric Berkowitz from Tracx join Bernie Borges to discuss highlights from Social Business Journal, Volume 8.
Rebecca Lombardo and Eric Berkowitz from Tracx join Bernie Borges to discuss highlights from Social Business Journal, Volume 8.
Sarah Burns, Editorial & Social Media Strategy Manager at Indiana University Health, discusses how IU Health has implemented an online news hub to increase their reach and provide consumer-friendly content for their audience.
A combination of online and offline marketing contributes to the success of each of these small business panelists. Find out what’s working for them.
Shawnee Brown, Associate Director, Global Social Media Strategy at Merck discusses how Merck is progressing through their digital transformation to make the best medical knowledge accessible to more than 3 billion people around the world.
A recap of the first 25 episodes of 2016 with a takeaway from each episode. A common thread among them is that social business is strategic and tied to business goals.
Nick Weber, Global Social Media Strategy Lead at Monsanto Company, explains how Monsanto is empowering their customers and employees to help tell their story.
Therese Lockemy from Johns Hopkins Medicine explains how she leads a social media command center to create richer customer experiences that tie back to their business goals.
Wayne St. Amand, CMO at Brand Networks, discusses how marketers can efficiently target real people through social advertising across multiple social media platforms.
Glenn Gaudet, President and Founder of GaggleAMP, shares how employee advocacy aligns with the global goals of an organization and the best practices to follow.
Derek K. Hubbard, Social Business Specialist at Southwest Airlines, discusses Southwest Airlines’ live video strategy and what is required for success with this real-time, unedited form of communication.
Stephen Marshall, Asia-Pacific Program Manager for IBM’s Global C-Suite Study, provides a complete look at the findings of their 2015 study.
Andrew Spoeth, Digital Marketing Director and Head of Social Media at CA Technologies explains how they’re harnessing the reach and business potential of employees through internal and external social engagement.
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