Category: Sales Leadership

Dan Evans, Social Marketing Director for the United States Marine Corp, discusses their simplistic social media strategy for talent acquisition. Dan also talks about the mobile training program he is innovating for over 1,000 USMC recruiters.

Discover Card’s Head of Digital Customer Experience and Social Media, Dan Gingiss, and I explored the topic of customer experience as a major piece of marketing. Dan tells us how Discover is differentiating itself from other credit card companies with a strong social media presence and emphasis on great customer service.

Episode 63 with Safeway’s Senior Social Media Marketing Manager, Paul Albright, focuses on the common obstacle of persuading the higher-ups to see the value of social media in business. Paul reveals the three approaches he used, and the one that worked for him at Safeway.

On Episode 61 Alan Belniak, the Principal Social Media Manager at The MathWorks explains how he is winning over the skeptics and encouraging employees to embrace social for business outcomes.

Gayle Weiswasser is the Vice President of Marketing and Social Media for Homesnap. On this podcast episode you’ll hear how Gayle used social media marketing to launch an innovative new real estate app. Tune in.

In this episode you’ll hear how Garrett Popcorn has grown from a Chicago mom & pop brand to an international powerhouse, and how they’re leveraging “hyper local” and user generated content to create a loyal fan base in every corner of the globe.

Capella University has been around since the dawn of the Internet. In this podcast you’ll learn how they’re capitalizing on the rise of social media to connect 16,000 online students.

“Social Media Power Influencer” Ted Coiné explains the many ways in which businesses must remain nimble and adapt to social business, or risk their own extinction.

Michael Brenner, modern marketing thought leader and Head of Strategy at NewsCred, shares his insights on the social business imperative. Why the case for social business is rooted in a culture focused on the customer, and why the corporate website is dead.