10 Critical Sales Enablement Tools Your Team Needs to Succeed

Mario Martinez Jr.
May 11, 2023
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Sales enablement is essential to any successful sales organization since the sales team’s role has evolved from simply making calls, sending emails, and meeting with leads to focusing on the buyer journey. Further, a strategy with the right sales enablement tools are critical to the success of the sales team, sales funnel and sales forecasting.

Modern sales and marketing teams need new tools and strategies to support their efforts in

Finding critical information faster
Understanding their buyers’ needs and improving customer relationships
Collaborating with team members, clients, and partners
Analyzing data to learn how to meet targets in a shorter time frame

Due to these reasons, you should consider incorporating the right sales enablement software into your business. It helps sales teams become more efficient and effective in their day-to-day work by streamlining the entire sales process, from sales leads to closing deals.

With so many sales enablement tools on the market, how can sales leaders choose the best one for their sales and marketing needs? Can you boost sales performance, decrease the sales cycle, increase sales productivity with the right sales enablement strategy around tools?

To help you answer this and many more questions, in this article, we’ll highlight the top 10 sales enablement tools available today that your sales and marketing team can use to boost their performance. Think of this article as a perfect sales enablement best practice tool tip!

First, let’s define sales enablement tools.

Here's what we'll cover: Click to Show TOC

What Are Sales Enablement Tools?

Sales enablement tools help sales teams perform their tasks more efficiently. You can use these tools for many purposes, such as tracking sales pipeline performance and monitoring key metrics, creating complex dashboards, and automating repetitive tasks.

They free up your team’s time to focus on strategic initiatives and closing deals.

Some popular sales enablement tools include CRMs, email marketing platforms, social media management tools, digital writing assistants, and project management software.

Let’s explain how sales enablement tools help your sales team become more successful.

How Do Sales Enablement Tools Help Your Sales Team?

Sales enablement tools can help sales teams in many ways.

1. They help sales teams become more productive and efficient.

2. They help sales reps save time by automating repetitive tasks, identifying growth opportunities, and improving team collaboration.

3. They improve the effectiveness of sales training by making it more accessible and engaging.

4. They help sales reps develop better communication skills and become more effective teammates.

5. They help sales teams overcome poor visibility, lack of process knowledge, and inconsistent performance.

6. They help sales teams stay on top of new trends and best practices in their industry.

7. They help sales leaders make better decisions about allocating resources to save money in the long run.

Many different sales enablement tools are available today, and each one offers a slightly different set of features and benefits. Evaluating each product based on your team’s specific needs is essential.

How Do Sales Enablement Tools Impact Your Sales Process?

Technology has enabled business owners, teams, and individuals to achieve goals efficiently with the best possible results. Sales enablement software helps you increase your profits, whether you operate a small business or a large corporation.

Sales enablement tools can impact your sales process and sales forecasting in the following ways:

1. Increased speed: With these enablement tools, you can automate specific processes and improve the speed of your sales reps. It gives them time to focus on other sales opportunities that need their attention.

2. Higher accuracy: Sales enablement tools reduce the chance of human error due to fatigue. Your sales managers don’t have to organize repetitive tasks that a sales enablement platform can handle. You can create efficient sales processes.

3. Improved collaboration: Sales enablement tools allow your sales team to collaborate and engage buyers efficiently, improving sales productivity. Sales managers can also track team performance with ease.

4. Better workflow synchronization: With a sales enablement platform, you can easily synchronize various workflow processes in one place. For example, you can connect and monitor your marketing, content, and sales cycles. You can also integrate other tools, such as your CRM.

Additionally, to stay competitive and meet evolving customer demands, telecom providers are increasingly adopting cloud for telecom solutions, leveraging the scalability, flexibility, and cost-effectiveness of cloud computing to enhance their service offerings and operational efficiency.

Let’s check out some common issues sales reps encounter when leveraging sales enablement tools.

What Are Some Common Issues With Sales Enablement Tools?

As more companies incorporate sales enablement tools into their sales enablement strategy, it is important to note common issues that might show up in the process. If you stick to the best sales enablement practices, you can avoid the following situations.

Investing in the wrong solution

Having a proper plan before selecting the best sales enablement tool for your company is crucial nowadays, as so many sales enablement tools are available on the market. You must identify whether the software is suitable for your team’s needs.

The wrong sales enablement tool might damage your company and lead to higher expenses later.

Poor user interface and confusing features

No one wants to spend hours navigating a sales tool, which could result in delayed actions.

Choosing a sales enablement platform with a poor user interface can frustrate sales reps, cost you customers, and affect your ROI negatively.

A sales enablement tool should be intuitive and easy to use in your sales reps’ daily activities.

Lack of integration with CRM and marketing automation tools

A sales enablement solution that doesn’t allow you to integrate your CRM, content, and marketing tools is not good enough.

Sales enablement tools aim to synchronize all aspects of your sales processes, so you can easily track your results.

Integrations reduce the cost of investing in additional tools to achieve your sales goals. You could lose customer data or delay tracking and following up with buyers if you don’t connect your sales enablement tool with other helpful third-party tools.

What Features Should You Look For In Sales Enablement Tools?

Leveraging the right sales enablement tool for your business can improve overall sales performance and help your sales team close more deals. There are a few features an effective sales enablement tool should provide without taxing the sales skills of your team. Let’s discuss each of them.

Ease of use: When choosing the right sales enablement technology for your sales team, ensure your sales reps can use it effortlessly. It will boost customer interactions and sales operations.
CRM integration: You should be able to integrate your CRM (Customer Relationship Management) and other marketing tools into your sales enablement tool, to reduce cost and synchronize workflow.
Mobile-friendliness: If you’re using web-based software, ensure that your sales team can access it on their phones and tablets. If not, consider switching to another one that does. Not only will this help you keep your reps engaged, but it will also increase their likelihood of closing more deals.
Content management: Ensure your sales reps can easily edit and update the content they send to their prospects, customers, and other stakeholders. It ensures that any sales content is accurate, authentic, and up-to-date. It also helps you track performance data, such as how often your sales reps share relevant content and how often customers engage with this content.
Sales analytics: An effective sales enablement software should allow you to track and analyze sales data in real-time. It should provide insight into how buyers interact with your sales team and what channels they use to find and engage with your business. It enables you to identify the areas where you fail to connect with buyers and take action to improve results.
Pricing: The sales engagement platform you choose should be budget-friendly. It should provide the most value at an affordable price because you don’t want to spend a massive part of your income on a solution that doesn’t help you increase your results.

Now that you know all the crucial details about sales enablement tools let’s start with our top picks you can use to boost your results.

10 Best Sales Enablement Tools To Use

We have thoroughly analyzed all available sales enablement tools to save you time and help you make your decision faster. Let’s discuss our top 10 picks in detail.

1. FlyMSG

FlyMSG is an award-winning writing assistant and text expander. It helps you automate writing tasks, save 20 hours per month, and allocate this time to other critical assignments. We like to think of this as the beast of sales tools to quickly enable sales and motivate team performance.

You do not need to write your content from scratch or spend hours searching for your old texts to copy and paste them into emails and messages.

FlyMSG provides a centralized repository that stores your pre-written content in the cloud and allows you to incorporate it into your emails or messages using shortcodes. You can watch how your text automatically expands with just a few keystrokes.

FlyMSG helps you and your team streamline productivity, communicate more effectively, and increase engagement with clients and prospects.

You can achieve all these benefits while maintaining brand consistency and tonal uniformity across all written content, such as cold emails, connection requests, prospecting messages, recommendations, and more.

User rating

FlyMSG scores 4.5 out of 5 stars on G2, based on four reviews.

Who uses it?

FlyMSG is most popular with sales professionals, but it also attracts other experts and business owners across various industries, including

Finance
HR
Customer success
Marketing
Recruiting
Customer service
Real estate agents
Brokers
Knowledge workers
Freelancers

Deployment

FlyMSG has a web app and two add-ons

You can install both extensions for free or use the web app whenever you need to speed up your writing.

Features list

FlyMSG helps you automate repetitive tasks and save time with two key features

FlyCuts
FlyPlates

FlyCuts are shortcuts that help you save time by removing the need to type frequently used words or phrases manually. You can store your best-performing content under specific FlyCuts and use them repeatedly in your emails and messages.

After adding a FlyCut anywhere online, your text will automatically expand with your pre-saved content.

FlyPlates are premium content templates created by industry experts to help you drive better outcomes. Our template library currently provides over 203 FlyPlates for any situation you’re in.

You can adjust the chosen FlyPlate to your current need and hit the Send button. Your emails and messages will be ready in seconds, and you don’t have to waste time thinking about how to craft perfect content. We’ve already done this.

Other notable features

FlyMSG provides a Word-like editor to adjust each message however you like. You can format content and add images, videos, links, GIFs, and emojis. You can add numbered or bullet lists or choose the font type or size. To see all features, sign up for free.

What makes the tool unique?

FlyMSG provides sales professionals with a special Sales Pro plan.

With a Sales Pro license, you can access the FlyMSG Growth plan and the Modern Sales Mastery for Individuals course and use unlimited FlyPlates at $24.97 per month.

Integrations

FlyMSG is available anywhere online and integrates with the most notable third-party apps like

Gmail
Facebook
LinkedIn
Teamwork
Google Docs
HubSpot
Slack
Drift
Salesforce
Twitter
LinkedIn Sales Navigator
Outlook Web

Customer support

FlyMSG offers direct support via call, chat, email, and a feedback center. In addition, it has other helpful resources such as blog posts, webinars, case studies, ebooks, guides, and so much more to help you use the tool seamlessly.

Pricing

FlyMSG has a free plan and three premium plans.

Starter – $3.97 per month (includes 50 FlyPlates)
Growth – $9.97 per month (includes unlimited FlyPlates)
Sales Pro Plan – $24.97 per month (Growth plan + Modern Sales Mastery for Individuals plan + unlimited FlyPlates)

Pros

It’s available anywhere online
It has a short learning curve
It has an intuitive user interface
You can start using it in minutes
You don’t need any technical skills
It automates the written word
It reduces repetitive tasks
It supports different languages
It provides a content repository in the cloud
It has a rich library full of content templates
It integrates with all third-party apps
It provides affordable pricing packages

Cons

There is no mobile app. It provides only the web app and browser extensions.

2. HubSpot Sales Hub

Image source: Capterra

Built on the HubSpot CRM platform, Sales Hub is a sales enablement software that boosts your sales process. It brings all your tools, customer data, and sales team together. It helps start client conversations, deepen relationships, and manage your sales pipeline.